The Regional Manager is responsible for the operational performance, financial success, and team leadership of approximately 10 Planet Fitness locations within an assigned region. This role ensures that each club consistently delivers the brand’s Judgement Free Zone® experience while meeting company standards for membership growth, operational excellence, and member satisfaction.

The Regional Manager works closely with Club Managers to develop teams, improve operational processes, drive revenue, and maintain high-quality facilities. This leader is accountable for regional performance metrics including membership growth, retention, profitability, staffing, and compliance with brand standards.

Key Responsibilities

Operational Leadership

Oversee the day-to-day operations of approximately 10 fitness club locations.

Ensure all clubs operate in compliance with corporate standards, policies, and brand guidelines.

Conduct regular club visits and operational audits to maintain high facility standards.

Implement operational strategies that drive efficiency and consistency across the region.

Team Development

Recruit, train, and develop Club Managers and leadership staff.

Provide ongoing coaching, performance management, and leadership development.

Foster a positive culture aligned with the Planet Fitness Judgement Free Zone® philosophy.

Ensure appropriate staffing levels and strong employee engagement across all locations.

Financial Performance

Manage regional P&L performance, ensuring clubs meet or exceed revenue and profitability targets.

Monitor key performance indicators including membership growth, retention, labor costs, and operational expenses.

Develop and execute strategies to increase membership sales and improve retention.

Member Experience

Ensure a consistent and high-quality member experience across all locations.

Address member concerns and operational challenges in a timely and effective manner.

Maintain high cleanliness and maintenance standards in all clubs.

Strategic Execution

Support regional marketing initiatives and membership campaigns.

Partner with senior leadership on expansion, club openings, and operational improvements.

Identify opportunities to improve processes, member experience, and club performance.

Employees at a franchise location are employed by the Franchisee and are not employees of PFHQ (the Franchisor). PFHQ neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisees or their employees. Each franchisee is responsible for ensuring compliance with local, state and federal law.