Benefits:

Unlimited PTO

401(k) matching

Health insurance

Regional Marketing Manager

Location: WFH Dallas Preferred (15 %Travel) Employment Type: Full-Time Compensation: Competitive salary + performance-based incentives

About the Role

We’re seeking a results-driven Regional Marketing Manager to lead and scale our digital and traditional strategy across multiple brands and markets nationwide. This role is ideal for a strategic thinker with a passion for data-driven marketing, brand storytelling, and cross-functional collaboration.

As a key member of our national marketing team, you’ll be responsible for developing and executing integrated campaigns that drive brand awareness, customer engagement, and lead generation across digital & traditional channels. You’ll work closely with regional teams, creative partners, and sales leadership to ensure consistent messaging and measurable impact.

Key Responsibilities

Consult with local brands to get alignment on all marketing initiatives, reporting, planning and executing.

Develop and manage local digital marketing strategies across SEO/AI, LSA, Paid Ads, email, social media, and content marketing.

Oversee local roofing partners digital presence, including website performance, UX optimization, and content updates.

Plan, execute and work with agencies with paid media campaigns (Google Ads, Meta, LinkedIn, etc.) to drive qualified traffic and conversions.

Analyze campaign performance and provide actionable insights using tools like Google Analytics, HubSpot, PowerBI, Acculynx and other platforms.

Collaborate with regional teams to localize campaigns and support market-specific initiatives.

Technology knowledge and experience connecting APIs, Zaps, Webhooks and other tracking software

Familiarity with VOIP and call tracking platforms

Manage digital marketing budgets and vendor relationships.

Lead A/B testing and conversion rate optimization efforts.

Collaborate with CSRs to answer phones aligning to call scripts and ensuring accuracy in all lead flow.

Stay current on digital trends, tools, and best practices to keep the company at the forefront of innovation.

Align with local marketing personnel for best in class community engagement initiatives.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.

3–5 years of experience in digital marketing, preferably in a multi-location or national brand environment.

Proven success managing paid media, SEO, and content strategies.

Strong analytical skills and experience with marketing automation platforms.

Excellent communication and project management abilities.

Experience with WordPress, Google Ads, Meta Business Suite, and CRM tools (e.g., Salesforce, HubSpot) is a plus.

Why Join Us?

National footprint with a strong local presence in key markets.

Collaborative, mission-driven culture with room for growth.

Competitive compensation, benefits, and professional development opportunities.

A chance to shape the digital voice of a growing brand.

Flexible work from home options available.