Job Description

This role is open to Full-time or Part-time as an Employee or Contractor. We will consider anyone based in the US with authorization to work in the US. 

POSITION OVERVIEW The content manager will own the creation and direction of all content marketing initiatives across multiple platforms and formats. The ultimate goal of these efforts is to increase website traffic and drive engagement, qualified lead generation, customer retention, and other positive client-related outcomes. WE BELIEVE THE BEST FIT FOR THE ROLE WILL BE SOMEONE WITH EXPOSURE TO TECHNICAL WRITING FOR DATA STORAGE, THIRD-PARTY MAINTENANCE PROVIDERS, OR COMPUTER HARDWARE.

The content manager will help define our brand story, in addition to developing consistency for our brand’s storytelling. They will also have an obsession for content performance, reporting, and analytics. Our content manager will lead the development of our content initiatives with a publisher/journalist mindset, in all forms, to drive new business and cultivate new opportunities with our current client base through their work.

The right candidate will have the heart of a teacher, with a love of learning, writing, and communicating in all forms. They will see the value of every person on our team and put them at ease, empowering them to tell their stories to our audience.

LIFE IN A WEEK FOR A CONTENT MANAGER INCLUDES THINGS LIKE:

• Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts).
• Interviewing internal subject matter experts for content.
• Company email marketing efforts, including newsletters, and automated workflows.
• Ownership of all analytics and reporting for content marketing efforts.
• Search engine optimization (SEO) efforts for website and content.
• Social media for community engagement and long-term content promotion.
• Premium content production, including ebooks, white papers, webinars, etc.
• Creating landing pages and conversion opportunities for lead generation.
• General website updates and enhancements, e.g. new pages and calls-to-action placement.
• Professional development and continued education in relevant areas (e.g., HubSpot certifications).

Primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.

EDUCATIONAL REQUIREMENTS Bachelor's degree in English, Journalism, Public Relations or related communications field.

REQUIRED SKILLS The content manager role requires a combination of marketing and publishing mindsets, leading at all times with a “customer first” mentality. In essence, the content manager is the company storyteller and must be empathetic toward the pain points of the customer. Specific skills required include:

• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
• Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
• The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
• A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
• Clear articulation of the business goal behind the creation of a piece (or series) of content.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• Familiarity with principles of marketing.
• Incredible people skills.
• Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
• Able to screen out sales pitches and look for the relevant brand and customer story.

You can take off your functional hat and think about what’s good for the team.  #ONETEAM  

#BOLD, You like to take calculated risks, try new things and balance that approach with consideration. 

You’re optimism and  #JOY mindset lifts people's spirits and is a bit contagious (in a good way). 

If  there’s a will there's a way.  You have a knack for resourcefully, and realistically, figuring out a way to get things done.  #CANDO

SOUND LIKE A FIT? WE’D LOVE TO MEET YOU! 

Like most, just a few folks are  in our office right now, but in normal times, our office and company culture is awesome - open, industrial feel, a great outdoor space, and collaborative team.  

We are located off of Howell Mill Rd in Atlanta, GA but for the right person we will consider remote US-based candidates with authorization to work in the US, as long as you can interact and work on East Coast hours.   

Salary is dependent on experience. We firmly believe that one great mind is better than 10 mediocre ones, so we’re happy to pay the best rates for the best people. You’ll report to the CEO.

INTERESTED? GREAT! SEND US YOUR RESUME.

ABOUT RELIANT TECHNOLOGY

Reliant helps IT leaders with multiple data centers reduce the cost, hassle and headaches of maintaining server, storage and network equipment. We sell data center maintenance and data center hardware (and soon IT contract management / asset management software), which has use cases for helping with data center consolidation, cloud migration, optimizing maintenance contracts across multiple data centers or sites.

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