Job Description
GENERAL DEFINITION: Sr. Manager of Marketing will implement and facilitate the annual marketing plan and budget. As a key member of the marketing leadership team, incumbent will participate in strategic planning, analysis, and forecasting. Incumbent will be responsible for promotions, event planning and execution, preparation and presentation of executive summaries, and will partner with the Corporate Vice President of Marketing on Print, Broadcast, Online, Digital, Mobile and Online Advertising.
SUPERVISION EXERCISED: Marketing, Sponsorship, Club Remington, Broadcasting & Racing Publications/Print Shop Departments
ESSENTIAL JOB FUNCTIONS: Execute the annual marketing plan and the measurable goals, strategies, tactics and resources necessary to achieve overall organizational business goals, including increasing brand awareness and market share, new customer acquisition and customer retention. Manage the annual budget according to an approved annual marketing plan; oversee expenses to maintain acceptable margins; approve invoices for payment; review budget reports monthly and revise as necessary. Provide leadership and direction to staff handling advertising, production, media planning, database marketing, market and customer research, special events, promotions. Achieve maximum revenue in each targeted market segment for gaming and racing, and support food and beverage management in maximizing their revenue. Identify, develop, implement and utilize a variety of analytical tools to improve marketing management decision making. Contribute ideas to grow existing business and expand into new business opportunities. Anticipate and react to changes in competition, planning assumptions and alter plans as necessary. Meet regularly with marketing department staff, department managers and other RP staff to coordinate promotions. Partner with gaming department to develop promotions and special offers; coordinate, promote, and measure results of each, modify accordingly; and communicate how promotions and special offers will be advertised. Partner with property management team to create new services, amenities, merchandising, aesthetics, and products that respond to the customers' changing needs and desires. Maximize use of players' club membership efficiently to increase play, and visits of targeted members; partner with Corporate Vice President of Marketing to develop communication plan and identify tiers; coordinate direct mail and e-mail programs including monthly newsletters, birthday cards, etc.; measure results of all activities and evaluate; research and modify accordingly. Partnering with the Corporate Vice President of Marketing and Agency partner, oversee research, evaluation, negotiation, scheduling, and contracts for media space, time, location, and promotional packages; measure results, analyze, and modify accordingly. Partnering with the Corporate Vice President of Marketing and Agency partner, develop creative strategies as needed, supervise production of print ads, broadcast spots, collateral materials, promotional merchandise, signage (on-site and off), website, internet communications, and outdoor; oversee logo usage; contract with and supervise activities of ad agency and/or production houses. Oversee staff who manage RP sponsorship and donation requests. Staff will actively research and evaluate desirable sponsorship opportunities; and, develop and implement plans for each to maximize revenue and measure results. Oversee management of web site, including continued development, monitoring web traffic reports and responding to web site inquiries or forwarding as appropriate to RP department heads, and GGS Executives. Oversee department staff who will coordinate regular surveys of guests of the casino/racetrack; work with outside research firms to collect and analyze primary data from the target market area; and collect competitive and secondary industry research and use where applicable, all of which is to be used in producing and/or modifying the annual marketing plan. Oversee staff that will identify entertainment and special events that target our market to achieve strategic goals; maximize use of the property, monitor promotion, production, and post-event activities; collect necessary data to evaluate success, make changes as necessary to maximize revenues and profitability. Management accountability for all team members to include hiring, training and developing team members, which includes coaching, mentoring and appropriate performance management. Perform other duties as assigned.
EDUCATION: Bachelors Degree in Marketing or a related filed MBA preferred, but not required
KNOWLEDGE, SKILLS, AND ABILITIES: Ability to prepare, understand, and analyze budget and P&L Statements Ability to forecast effectiveness of existing promotions/programs and identify and forecast effectiveness of new promotions/programs Ability to generate insights that improve the business through linking various data sources (e.g., sales, competitor, market, customer, etc.) Ability to continually scrutinize current analytic processes to develop and implement improved, efficient, and insightful processes Ability to analyze and interpret departmental needs and results Ability to solve complex problems Excellent strategic thinking skills and business approach Solid financial acumen, including analytical skills Ability to effectively lead and motivate a team Must possess critical thinking skills Must possess exceptional public speaking and presentation skills Ability to work varied shifts, including weekends and holidays Proficiency in Microsoft Office programs including Outlook, Word, Excel, PowerPoint, Access, Visio, and Project Strong communication skills: professional and effective verbal, written and interpersonal skills and abilities required Excellent customer service skills Must be able to work in fast paced, smoke filled casino environment
TRAINING AND EXPERIENCE: Three (3) to five (5) years experience in casino, horse racing and or hospitality industry with a high volume of sales and budgeted marketing dollars Five (5) years of casino or racino marketing experience, including player demographics, casino marketing strategies, special event planning and execution, and players club operational strategies Five (5) years progressively more challenging roles in marketing Proven track record developing marketing capital aimed at qualified play and players Expereince promoting programs aimed at premium and preferred players
LICENSES/CERTIFICATIONS/OTHER: Must be able to pass a background check and receive a license or permit from any Regulatory Agency, if applicable to perform the essential job functions Must be able to complete pre-employment drug test with a negative result
Company Description
Remington Park Racing and Casino is one of the most popular and top entertainment venues in Oklahoma City, known for its epic horse races, boxing events, casino experience, and great food. please take your time in reading the job description before considering. Please visit www.remingtonpark.com/careers to apply to our position internally.