Job Description

Digital Media Specialist Responsibilities:

• Working closely with senior management to develop a strategy for integrated media campaigns.
• Assisting digital and social media, public relations, and creative teams to select the appropriate media for their projects across different media platforms.
• Scheduling placement of content on digital media platforms.
• Improving the brand's awareness using digital media channels such as Youtube, Instagram, and Facebook.
• Creating content for digital media platforms according to platform guidelines.
• Writing content for search engine optimization.
• Ensuring brand consistency across all digital media channels.
• Keeping the online media library up-to-date.
• Monitoring impact and return on investment of digital marketing campaigns.
• Remaining up-to-date with the latest digital media trends and design technology available.

Qualifications

Digital Media Specialist Requirements:

• Bachelor’s degree in digital media, marketing, or a related field.
• A minimum of 2 years experience in digital marketing.
• Solid knowledge of design and editing programs such as InDesign, Photoshop, and Final Cut Pro.
• Knowledge of web design and content management systems.
• Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
• Familiarity with paid social media platforms including Facebook, Instagram, and Youtube.
• Knowledge of the latest media trends.
• Basic budgeting skills to reconcile paid digital media placements with the available budget.

Additional Information

All your information will be kept confidential according to EEO guidelines.