Restaurant Marketing Specialist(Mandarin required)

MOUNTAIN 118

Restaurant Marketing Specialist(Mandarin required)

New York, NY
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    Bonus based on performance

    Employee discounts

    Free food & snacks

    Help or transport service

    Paid time off

    Training & development

    About Us

    We are a leading restaurant group with 20+ locations across US, dedicated to culinary excellence and community connection. Join us to amplify our brand’s voice in a dynamic, growth-driven environment.

    Role Mission

    Drive brand influence and market presence through strategic storytelling, digital engagement, and impactful campaigns—turning our values into measurable growth.

    Key Responsibilities

    1. Brand Communications & PR

    Develop integrated brand campaigns (digital/offline) to boost visibility and reputation.

    Lead media relations, PR events, and crisis management.

    1. Content & Social Media

    Craft compelling brand narratives (stories, videos, blogs) aligned with our identity.

    Manage all social platforms (Instagram, TikTok, Meta), analyze engagement, and optimize strategies.

    1. Campaigns & Events

    Design and execute brand activations (e.g., pop-ups, collaborations) and internal culture initiatives.

    Plan paid advertising across channels (Google Ads, influencers).

    1. Delivery Platform Partnerships

    Create promotions for third-party delivery apps (Uber Eats, DoorDash) to drive sales and visibility.

    Qualifications

    Experience: 2+ years in brand marketing (food/hospitality preferred).

    Skills:

    Expertise in social media analytics (Hootsuite/Sprout Social).

    Proven success in scaling brand reach and engagement.

    Agile crisis response and creative problem-solving.

    Mindset: Data-driven storyteller passionate about food culture.