Job Description

DIGITAL MARKETING MANAGER FOR RESTORE HAIR / URLACHER - UNIQUE OPPORTUNITY

DIGITAL MARKETING MANAGER Lead Generation - Direct Response

You have seen the Restore billboards (literally everywhere) showing Brian Urlacher’s new head of hair and have heard the media talking non-stop about Urlacher's new head of hair. RESTORE has created a movement which has been followed by celebrities, athletes, public figures, and thousands of everyday men and women who have wanted to regrow their hair. As a result, RESTORE has become the nation's largest and fastest growing hair restoration clinic.

Due to this success, we are in search of a qualified individual to fill the role of DIGITAL MARKETING MANAGER with experience in Lead Generation/ Direct Response.

To qualify for this position, a candidate must have significant experience in lead generation in a direct marketing/ direct response environment. Our digital budget is currently $750k/ yr and growing.

RESPONSIBILITIES:

●      Develop, implement, and optimize lead gen campaigns primarily in google paid search.  

●      Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) through a traditional lead funnel.

●      Manage and Google AdWords and Google Analytics.

●      Perform A/B testing of ads, keywords, creative, and offers.

●      Perform website A/B testing and heatmapping.

●      Identify new strategies and social and digital channels to reach targeted audiences.

●      Execute overall strategies and tactical plans to build, grow, and nurture online communities.

●      Closely monitor social channels & review sites to ensure the company maintains a positive online reputation.

●      Generate compelling editorial content such as articles, blog posts, newsletters, and podcasts to establish and broaden awareness of our brand.

REQUIREMENTS:

●      Experience managing and overseeing digital media buying. ($500k/ year +)

●      Familiar with the standard concepts, practices and procedures of social media, Google analytics, Google AdWords, Bing and display marketing.

●      Understanding and experience with A/B testing of ads/ keywords/ creative/ offers.

●      Experience managing social media platforms for a brand, with an understanding of a wide variety of online community platforms.

●      Must be proficient in Microsoft programs, to include but not limited to, Word, Excel, and PowerPoint.

●      Must be able to work in a dynamic, fast-paced environment and meet deadlines.

●      Must be a proactive worker with strong attention to detail and ability to prioritize workflow

●      Experience with managing landing pages for direct response purposes.

EXPERIENCE:

●      Preferred: BA/BS in in Communications, Marketing, Advertising, Public Relations, Media Studies, Business, English, or related field

●      5+ years minimum experience in Marketing

●      3+ years minimum experience in Digital Marketing

Company Description

Restore Hair, headquartered in Oak Brook, IL, has become the nation's largest and fastest growing hair restoration clinic. You've seen and heard the media talking non-stop about Brian Urlacher and Ryne Sandberg's new hair, and the company (RESTORE HAIR) that helped give it to them. We have created a movement which has been followed by celebrities, athletes, public figures, and thousands of everyday men and women who have wanted to regrow their hair.