Job Description
We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to
support retail and distribution channel growth across North America. This role will focus on assisting with
channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance.
The ideal candidate will assist in translating brand strategy into retail activation and measurable results.
Key Responsibilities:
1. Retail Channel Execution
- Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco,
- specialty beauty, grocery)
- Coordinate in-store promotions, endcaps, and secondary placements
- Assist in promotional calendars and ensure timely execution
- Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
2. Trade Marketing & Promotion Support
- Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
- Support retailer line reviews with marketing decks and performance insights
- Coordinate promotional forecasting with Sales and Operations teams
- Assist in monitoring trade spend ROI and effectiveness
3. Campaign & Content Coordination
- Assist in aligning digital campaigns with retail launch timelines
- Coordinate with creative teams for channel-specific assets
- Assist in assuring brand consistency across all retail touchpoints
- Support influencer or paid media activations tied to retail events
4. Reporting & Analytics
- Track sell-through lift during promotional periods
- Prepare weekly/monthly channel performance reports
- Analyze campaign performance and provide optimization recommendations
- Support executive-level reporting for key accounts
5. Cross-Functional Collaboration
- Work closely with Sales, Operations, and Finance to ensure smooth execution
- Coordinate with brand partners for product updates and marketing alignment
- Assist in inventory planning alignment for major campaigns