Retail Channel Marketing Specialist (Korean Bilingual)

SBT Global, Inc.

Retail Channel Marketing Specialist (Korean Bilingual)

Irvine, CA
Full Time
Paid
  • Responsibilities

    Job Description

    We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to
    support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.

    Key Responsibilities:
    1. Retail Channel Execution

    • Lead & support execution of retail marketing initiatives across key retail partners
      including Ulta, Target, Costco, specialty beauty, and grocery channels.

    • Coordinate in-store promotions, endcaps, and secondary placements

    • Manage promotional calendars and ensure timely execution

    • Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads,
      etc.)

    • Serve as key marketing contact for assigned retail accounts, ensuring alignment
      between brand objectives, retailer requirements, and commercial goals.

    • Monitor retailer trends, competitive activity, and category performance to identify
      opportunities for growth.

    2. Trade Marketing & Promotion Support

    • Track and manage TPDs, markdown programs, and co-op initiatives
    • Support retailer line reviews with marketing decks and performance insights
    • Coordinate promotional forecasting with Sales and Operations teams
    • Monitor trade spend ROI and effectiveness

    3. Campaign & Content Coordination

    • Align digital campaigns with retail launch timelines
    • Coordinate with creative teams for channel-specific assets
    • Ensure brand consistency across all retail touchpoints
    • Support influencer or paid media activations tied to retail events

    4. Reporting & Analytics

    • Track sell-through lift during promotional periods
    • Prepare weekly/monthly channel performance reports
    • Analyze campaign performance and provide optimization recommendations
    • Support executive-level reporting for key accounts

    5. Cross-Functional Collaboration

    • Work closely with Sales, Operations, and Finance to ensure smooth execution
    • Coordinate with brand partners for product updates and marketing alignment
    • Assist in inventory planning alignment for major campaigns
  • Qualifications

    Qualifications

    Required Experience:

    • Korean/English Bilingual
    • Bachelor’s degree in Marketing, Business, or related field
    • 2–4 years experience in channel marketing, trade marketing, or retail marketing
    • Experience managing retail partners such as Ulta Beauty, Target, Sephora,
    • Costco, or other national retailers are preferred.
    • Experience in Beauty, Skincare, or CPG preferred
    • Strong Excel and reporting skills
    • Experience with retail promotional programs
    • Highly organized with strong project management ability
    • Strong communication and collaboration skills

    Preferred Experience:

    • Experience managing retail partners such as Ulta Beauty, Target, Sephora,
    • Costco, or other national retailers are preferred
    • Knowledge of sell-in vs. sell-through dynamics
    • Experience with retail media platforms
    • Familiarity with trade spend management

    Additional Information

    All your information will be kept confidential according to EEO guidelines.