Job Description

ABOUT REV

Founded by entrepreneurs Tai Lopez and Alex Mehr, REV acquires and reimagines distressed retail brands and turns them into e-commerce success stories.

REV’s ever-growing portfolio includes retail stalwarts Pier 1 Imports, Dress Barn, Modell’s, Linens ‘n Things, and Franklin Mint, with plans for additional acquisitions in the future.

THE JOB

The Paid Search Manager is responsible for driving the performance of search engine marketing campaigns for all REV companies. In this role you will use data and key levers to optimize spend and achieve KPI's. You will partner across the organization with data science, marketing analytics and with the marketing technology group to ensure campaign success. RESPONSIBILITIES

• Design and execute impactful digital marketing campaigns specifically focused on SEM.
• Manage paid search targeting options including geo-targeting, campaign settings, demographic targeting, etc.
• Research keywords, analyze their relevance and perform competitive analysis
• Administer bid management tools to accurate pace daily paid search budgets
• Monitor and analyze campaign performance in platforms like Google Ads, Bing Ads, Gemini, Apple Search, and Amazon Search
• Identify and create custom audience groups with 1st party data and website audience lists
• Design, implement and report on A/B tests to drive incremental improvements across all KPIs
• Provide regular and ad-hoc campaign reporting and analysis.
• Leverage available data to recommend opportunities for growth and efficiency
• Recommend landing page optimization strategies and consult on landing page planning and optimizations
• Partner with Analytics and Acquisition team to ensure reporting needs are met and are efficient.
• Collaborate with product, development, design, legal and content to articulate product positioning, features and benefits

THE ESSENTIALS

• Bachelor's Degree required
• Minimum of 3 years of experience in paid search engine marketing, at least some experience in an agency setting.
• Strong understanding of paid search and digital marketing trends.
• Expert level knowledge and experience with web analytical tools/interfaces (Google Analytics)
• Extensive experience using any of the following advertising management tools such as: Google AdWords Editor, Bing Ads Editor, Acquisio, Kenshoo, Marin Software, QuanticMind, SA360 (DoubleClick Search)