Retail Marketing Associate

SUNSHINE OUTDOORS LLC

Retail Marketing Associate

Bentonville, AR
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    Dental insurance

    Health insurance

    Company Overview

    Sunshine Outdoors LLC is a growing supplier of outdoor and recreational products, including camping chairs, beach chairs, cots, and outdoor accessories. Our products are sold through major national retailers such as Walmart and other leading accounts across North America.

    Our Bentonville office works closely with retail partners and cross-functional teams in the U.S. and Asia to support product development, marketing execution, and business growth.

    Position Summary

    We are seeking a Retail Marketing Associate to support product marketing, eCommerce content, and competitive analysis for key retail accounts.

    This role is highly execution-focused and plays a critical part in improving PDP content, supporting product development decisions, and driving retail readiness. The ideal candidate understands how product, content, and data come together to win at retail—especially within the Walmart ecosystem.

    Key Responsibilities

    1. Retail Content & PDP Optimization

    Create and optimize product listings for Walmart (titles, bullets, descriptions, keywords)

    Ensure compliance with Walmart Style Guide and improve Content Quality Scores

    Coordinate product images (silo, lifestyle, infographics) and enhanced content

    Support review strategy and monitor customer feedback (Bazaarvoice, etc.)

    1. Competitive Analysis & Market Insights

    Conduct comp shop analysis across Walmart, Target, and Amazon

    Track pricing, features, materials, and customer reviews

    Identify product gaps, trends, and opportunities for new development

    Translate insights into clear recommendations for Sales and Product teams

    1. Product Marketing & Development Support

    Support product positioning, key selling points, and naming

    Work with Product Development and China team on samples and revisions

    Assist in packaging direction and marketing messaging

    Help prepare line reviews and buyer presentations

    1. Project Coordination

    Track sample status, PDP readiness, and key timelines

    Coordinate across Sales, Product, Marketing, and overseas teams

    Ensure alignment between product specs, content, and retail requirements

    Qualifications

    Bachelor’s degree in Marketing, Business, or related field

    1–3 years of experience in marketing, retail, or eCommerce

    Experience with Walmart or major retail accounts is a strong plus

    Strong Excel and PowerPoint skills

    Detail-oriented with strong organizational and follow-up skills

    Ability to manage multiple projects in a fast-paced environment

    Experience working with overseas teams is a plus

    What Success Looks Like

    PDP content is accurate, optimized, and improves conversion

    Competitive insights are actionable and influence product decisions

    Samples, content, and timelines are well-coordinated

    Strong support to Sales team for line reviews and customer meetings