Position Title: Retail Pharmacy Marketing & Business Development Representative

Department: Marketing / Business Development

Reports To: Pharmacy Owner / Pharmacy Manager

Location: Bethlehem Pharmacy, Bethlehem, PA

Position Summary

The Retail Pharmacy Marketing & Business Development Representative is responsible for promoting Bethlehem Pharmacy's services to healthcare providers, nursing homes, assisted living facilities, personal care homes, physician offices, home health agencies, hospice organizations, and community organizations. The primary goal is to develop new referral relationships, increase prescription volume, and expand pharmacy services through education, presentations, and relationship building.

Essential Responsibilities

Business Development

Develop new business opportunities within the local community.

Build and maintain relationships with physicians, nurse practitioners, physician assistants, discharge planners, case managers, social workers, and healthcare administrators.

Identify opportunities to increase prescription referrals and long-term care partnerships.

Maintain an active pipeline of prospective referral sources.

Nursing Home & Assisted Living Marketing

Schedule and conduct presentations at:

Skilled Nursing Facilities (SNFs)

Assisted Living Facilities

Personal Care Homes

Independent Living Communities

Rehabilitation Centers

Adult Day Care Centers

Educate healthcare professionals regarding Bethlehem Pharmacy's services.

Conduct in-service educational sessions for facility staff.

Attend health fairs and community events.

Physician Office Marketing

Visit physician offices on a scheduled basis.

Educate providers and staff regarding:

Prescription transfer services

Medication synchronization

Bubble Pack medication packaging

Medication Therapy Management (MTM)

Home delivery services

Vaccinations

Medicare Part D assistance

Diabetes education

Specialty medication coordination

Community Outreach

Develop relationships with:

Senior Centers

Churches

Community organizations

Employer wellness programs

Organize health education seminars.

Coordinate vaccination clinics.

Promote wellness screenings.

Marketing Activities

Deliver marketing materials and educational brochures.

Conduct product demonstrations.

Manage community outreach campaigns.

Maintain CRM database of contacts.

Track marketing activities and referral sources.

Customer Service

Follow up with referral sources.

Resolve customer concerns promptly.

Ensure exceptional customer satisfaction.

Maintain professional relationships with healthcare providers.

Reporting

Submit weekly activity reports.

Maintain referral tracking reports.

Monitor marketing KPIs.

Report competitor activities and market trends.

Services to Promote

Prescription Transfers

Free Home Delivery

Bubble Pack Medication Packaging

Medication Synchronization

Medication Therapy Management (MTM)

Vaccinations

Immunizations

Adherence Programs

Medication Reviews

Specialty Medication Coordination

Diabetic Supplies

Over-the-Counter Products

Compounding Services (if applicable)

Long-Term Care Pharmacy Services

Hospice Support

Assisted Living Medication Management

Qualifications

Associate's or Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field preferred.

Experience in healthcare, pharmacy, pharmaceutical sales, medical marketing, or business development preferred.

Excellent verbal and written communication skills.

Strong presentation and public speaking skills.

Ability to develop long-term professional relationships.

Valid driver's license and reliable transportation.

Proficiency with Microsoft Office and CRM software.

Preferred Experience

Pharmacy marketing

Medical sales

Nursing home marketing

Healthcare business development

Pharmaceutical industry

Hospital discharge planning

Home health marketing