Job Description

The Paid Search Specialist is responsible for implementing Pay Per Click media strategies for clients. They should be able to understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

• Manage, review, and perform daily account responsibilities associated with Google Ads and Bing Ads for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Activate Google Suite of products including YouTube
• Monitor and administer web analytics dashboards (Google analytics), reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other Digital team members to meet client goals.

Professional Competencies

• Passion for Search and digital marketing.
• Outstanding ability to think creatively, and quickly identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
• Expert in reporting and critical thinking, providing recommendations to client, building Search strategy and learnings to apply for future campaigns

Professional Skills & Qualifications

• No less than 3 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
• Google Ads certification required / Bing Ads certification a plus.
• Bachelor’s degree required / Master’s degree a plus.

Company Description

Revolution Media is an Equal Opportunity Employer. It is our policy to provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information, veteran status or any other basis prohibited by applicable federal, state or local law. All offers of employment are contingent upon successful completion of a criminal background check and verification of prior employment and education.