The MARKETING  & SOCIAL MEDIA COORDINATOR manages the online reputation, social media and community management for all Richard Sandoval Hospitality Owned & Operated restaurants across 3rd Party Sites and owned-Social Media Channels to drive positive brand perception and awareness in the marketplace, as well as increased online review ratings & scores. In addition, the Marketing Coordinator will help support the RSH Corporate Marketing team and provide daily administrative and project management support.

The MARKETING  & SOCIAL MEDIA COORDINATOR will provide:

• On-going management of store database and distribution lists
• Administration of online review and reputation management program
• Day to day execution and management of RSH social media channels and corporate website, report generation through Facebook and Google Analytics and other 3rd party platforms
• Establishing and maintaining positive relationships with internal/external teams and vendors
• Assist with marketing promotion, planning and implementation

TASKS AND RESPONSIBILITIES:

• GENERAL

  • Promote a company culture in which internal and external customer satisfaction is the primary concern
  • Maintain knowledge of competition and industry trends
  • Proficient in Online Review Management Tools
  • Proficient in Social Media Management tools

• TEAM RELATIONS & MANAGEMENT

  • Develop solid working relationships across departments
  • Establish clear channels of communication across departments
  • Create & present online review ratings reporting
  • Create & present monthly social media content calendars for all Owned & Operated units
  • Submit monthly and quarterly reports as requested by the Director of Marketing and Executive Team
  • Support Corporate Marketing team with administrative and project management support as needed

ONLINE REVIEW SITES & REPUTATION MANAGEMENT

SOCIAL MEDIA & DIGITAL

• Create monthly social media content calendars to drive awareness of brand pillars and messaging topics for each Owned & Operated units
• Create social media content that is engaging and on-brand, following brand guidelines and tone of voice
• Monitor and respond to all social media audience responses across platforms: Instagram, Facebook and Twitter to create social engagement and positive brand perception
• Manage all social media inquiries and private message and respond within a timely manner
• Assist in monitoring Corporate and Restaurant websites inquiries to ensure messages are being delivered to the correct teams and responded to in a timely manner
• Execute content changes to RSH corporate websites

MARKETING COMMUNICATION & PROMOTIONS

• Support the Director of Marketing with field communications and assist in the planning and execution of all corporate marketing promotions and holidays

• Assist in the project management and planning of seasonal menu roll-outs

• Assist in the creation and execution of the annual marketing calendar

• Traffic all projects and keep the corporate marketing team on schedule and on deadline

• Assist with general administrative duties, budget management and expenses

• Oversee the reputation management for all Richard Sandoval Hospitality Owned & Operated restaurants across all 3rd Party review sites

• Monitor all online reputation sites, including but not limited to Yelp, TripAdvisor, Google, Facebook, OpenTable and ensure reviews are receiving responses in a timely manner

• Coordinate with the General Managers to ensure guest satisfaction and problem resolution for all negative and positive reviews across all review sites

• Work with General Managers to continue to produce the highest Online Review Ratings across all sites

• Manage online reputation management tool to monitor and manage all online reviews

• Generate reports as necessary and adequately communicate guest feedback to restaurant manager and corporate leadership

QUALIFICATIONS:

• Bachelor’s degree in marketing/media/communications/advertising is preferred
• Minimum of 1-2 years experience in advertising or marketing or a related field
• Ability to effectively organize and manage multiple tasks and projects within assigned deadline
• Excellent verbal and communication skills in order to convey innovative ideas, as well as to build trust and cultivate relationships with coworkers, customers and vendor
• Ability to work in a fast-paced environment with strong attention to details
• High degree of adaptability and flexibility in order to accommodate change requests and priority shifts
• Must be a self-starter, someone who doesn’t like to be micro-managed
• Ability to anticipate future roadblocks and find potential solutions (pro-active versus reactive)
• Efficient with time management and adhering to deadlines