Sales Development Representative (Remote)
Richardson Sales Performance is the global leader in sales training and performance improvement. When sales professionals across the globe want to advance their careers, they turn to Richardson for training and help. So it’s no surprise that many of the world’s top sales leaders, thinkers, trainers, and other professionals ultimately chose to work for Richardson itself. Not only has Richardson been an industry leader since 1978, but this is where the latest thinking in agile sales training and other innovations are continuing to be developed. And because the same highly personalized approach that we take to sales training informs our approach to employee development, Richardson has created the ideal environment for great careers to take off. Richardson – This is where it gets real.
The Sales Development Representative (SDR) is a member of our marketing team and is responsible for nurturing inbound marketing contacts that are in very early sales stages, often times with no defined need. With a goal of creating more qualified leads for the sales organization, this role stays in contact with the prospects until they are ready to begin the buying cycle. Once you get that signal, the SDR then works to feed all relevant information to a member of our sales team so we can create the best solution and win a client!
The ideal candidate shares our passion for relentless pursuit of excellence and brings best-in-class ability to engage with prospects and provide a thoughtful approach to lead hand-offs. ** __**
Primary Responsibilities :
- Demonstrating Value: Promotes and sells Richardson Sales Performance’s value proposition to new and inactive marketing leads. Initiates and manages follow-up for prospective buyers utilizing proven lead nurturing strategies; contacts and generates interest from prospects attained through marketing campaigns (downloads, trade shows, website traffic, webinars, social media, etc.)
- Persistence in Pursuit: Must maintain a high activity level with current prospects via telephone, email, social networking, and other modes of communication as appropriate; telephone effectiveness is key in this role and the ability to respond quickly, foster openness, establish trust and credibility with prospects is essential.
- Critical Marketing Operations Support: Execute crucial, routine data entry tasks within CRM and marketing platform Pardot to ensure quality and accuracy of data used for business forecasting and marketing excellence. Assist with quality assurance of all customer-facing marketing assets.
- Diligence in Documentation & Research: Adheres to established sales and marketing activity requirements, including maintaining current records, contacts, and activities/opportunities using our CRM system (SalesForce.com) and sales engagement platform Salesloft. Must be able to distill conversations into concise and meaningful information to provide a roadmap of details for our sales team to follow. Should also engage in additional research and qualifications of leads in order to make the best impact (online research and vetting, etc.) Must stay informed of our competitors’ activities and evolving landscape of the sales training market.
- Collaboration: Prepare sales organization for productive conversations with qualified marketing leads; utilize deep knowledge of our existing client base – broadly speaking and intricacies of our most prosperous client relationships; maintain a deep understanding of Richardson Sales Performance’s solutions, product team and client service team operations, and be able to condense and express our thought leadership on selling and training. Partner with salespeople to revive cold marketing leads, and report meaningful marketing activity within client accounts to salespeople.
- Creating a Feedback Loop: Provides reports on results and strategy to Vice President of Marketing on a regular basis and provides the team with impressions about effectiveness of campaigns via responses to the SDR outreach
- Other duties as deemed necessary by Marketing management.
Job Requirements:
- 1-2 years of account executive/inside sales experience with the proven ability to sell business-to-business or professional service solutions (such as training, consulting, or recruiting services.)
- Bachelor’s Degree in Sales/Marketing preferred ; equivalent work experience could be substituted.
- Experience in using a CRM (Salesforce.com) to track sales activities and opportunities and forecast revenue desired.
- You must be naturally curious to thrive in this role
- Excellent organizational, written and verbal communication skills required.
- Experience with Salesforce and/or email automation tools would be a plus
- Must be able to carry conversations with all levels of prospect contacts including C-Suite (Learning & Development, Sales, SVPs, Directors, CEOs, etc.)
- Passion for selling and achieving high customer satisfaction.
- High attention to detail required
- Ability to manage multiple responsibilities and tasks, and manage time effectively
- Ability to be self-directed and autonomous with work activities is required
- Aptitude towards collaboration and teamwork required, experience collaborating with marketing preferred.
What we’ll provide you:
- Competitive base salary.
- Quarterly bonus up to $1,250 if goals are met.
- A positive and generative work environment enabling you to develop your skills, collaborate with other professionals and invest in others.
- A work community that strives to take great care of you through great benefits like health insurance, dental, vision, mental wellbeing, 401k, PTO and others.