WE VALUE:

Passion – believes in our brands, loves fashion

Drive Results- deliver results through motivation, inspiration, and accountability

Personal Leadership - trust, integrity, respect, foster collaboration, initiative

End Poverty in Women - community involvement

The Career Opportunity:

Ricki’s Digital Marketing Manager will drive the expansion of our digital marketing efforts. You are a leader that will introduce and develop integrated marketing strategies & tactics that grow sales, profitability, and new & existing customer engagement for the business. You will be responsible to plan, monitor and execute all digital marketing campaigns and ensure seamless integration of brand value, customer satisfaction, traffic growth opportunities, and holistic communication strategies across all digital platforms.

You are results-driven and extremely organized, with experience in creating successful strategies to optimize brand awareness, e-commerce growth and customer communication through the online digital ecosystem. You will bring creative insights from your experience in both paid and organic digital marketing that can be applied within a variety of campaigns for Ricki’s.

You are a driven individual who is passionate about what you do; you want to be a part of something great and work together every day with a unique team.

What you will do?

Creating a strategic vision for the Ricki’s brand across all digital marketing channels including Paid, Email, Organic, Social, Loyalty and Referral.

Define and execute the annual digital marketing strategy plan and website traffic plan, and execute against agreed upon metrics to build Ricki’s presence and reach online.

Responsible for all communications, engagement and content creation on our existing digital channels, as well as ongoing monitoring to optimize our performance and maximize ROI.

Provide daily leadership, direction and support to the Digital Marketing team and work closely with the E-Commerce team to ensure effective and successful delivery of on-line business goals and objectives.

Design and deliver all digital marketing reports as required

Maximize opportunities to deliver Voice of the Customer (VOC) data and insights

Key team member within digital transformation projects that involve cross-functional teams

Provide leadership and support to the

Working with our Paid Media agency to drive results and maximize returns through the Paid media channel.

Manage and define best practices for analytics on projects to ensure consistent, ongoing benchmarking and analysis of performance including data-driven recommendations to improve future success

Manage budgets and supervise digital media integration into broader organization initiatives

Maintain a thorough understanding of current and emerging trends in digital marketing, social media, and customer satisfaction.

What You Have?

5-7 years’ experience working in a Digital Marketing environment including proven experience with and/or working knowledge of:

Brand Management

VOC

Search Engine Optimization (SEO)

Pay-per-Click (PPC)

Social Media Marketing

Content Marketing

Email Marketing

Mobile Marketing

Marketing Analytics

Affiliate Marketing

Experience working in a retail marketing and E-commerce environment an asset

Strong analytical skills including the ability to synthesize data and provide insights and strategic actions

Solid communication skills to effectively present strategic & tactical plans to internal teams

Strong collaboration, leadership, and communication skills to work on and lead a close-knit team, and the ability to work with cross-functional teams

Ability to maintain the highest standards to deliver quality results under high-pressure deadlines

Knowledge and interest in current industry trends, including digital and social media.

Always strive to improve and encourage others to be at their best

Have an upbeat and positive attitude

Pay meticulous attention to details

Excellent organizational, problem-solving and interpersonal skills

Effective and precise communication skills, both written and oral

Excellent time management skills

Self-starter with the ability to work independently and/or as part of a team

Ability to oversee projects and solve problems creatively and effectively

Ability to adapt and thrive in a fast-paced, deadline-driven environment

We thank all applicants for their interest however, only those selected for an interview will be contacted. Ricki’s is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.