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Cannabis Industry Marketing Internship

RipeMetrics

Cannabis Industry Marketing Internship

San Diego, CA
Full Time
Paid
  • Responsibilities

    THE OPPORTUNITY

    RipeMetrics, Inc. (http://ripemetrics.com), a customer experience and feedback management platform for the Cannabis industry, is looking for a marketing intern with excellent writing and communication skills for an unpaid internship opportunity at our San Diego, CA office. You'll work with our Chief Marketing Officer to create compelling content. This is a tremendous opportunity for someone who wants to enter this dynamic industry and support us in revolutionizing the ways in which cannabis companies build and maintain relationships with their customers.

    WHAT YOU'LL LEARN:

    • Go-To-Market strategy building for SAAS companies
    • Customer Experience, Customer Journey and Marketing Funnel Design
    • Copywriting and Content Creation
    • Individual network coaching through industry events and professional networking sites
    • Campaign Building, Tracking and Management

    TASKS WILL INCLUDE:

    • Marketing Campaigns
    • Creating, executing, tracking and managing marketing campaigns
    • Define successful KPIs and report on success of reaching those metrics
    • Building Marketing Funnels in Infusionsoft
    • Content Creation
    • Develop ideas for marketing materials and generate content/visuals for brochures, infographics, videos, etc
    • Creating content for training manuals, SOPs and other technical documents
    • Developing tools, aids or contests to drive awareness and adoption of our product
    • Public Relations
      • Build media lists
      • Identify top reporters/bloggers
      • Develop pitch materials
      • Drive impactful media coverage
      • Develop ideas for marketing materials and generate content/visuals for brochures, infographics, videos, etc
    • Research
      • Researching leads
      • Follow industry news and keep executive team in-the-know on latest trends and competitor announcements
      • Perform industry and competitor research and analysis
    • Communications
      • Business development calls/emails
      • Trade show follow-ups
    • Ad hoc
      • Assist with other marketing projects as needed for the department

    ALL OF THE NECESSARY TRAINING WILL BE PROVIDED. AFTER THE INITIAL TRAINING POSSIBILITY TO WORK REMOTELY (TELECOMMUTE) WITH FLEXIBLE HOURS.

    WHO WE'RE LOOKING FOR:

    • Demonstrated strong verbal and written communication skills
    • Team player who can collaborate with C-level employees
    • Resourceful and reliable
    • Fast learner with a can-do attitude
    • Organized, detail-oriented and able to balance multiple priorities

    NOT REQUIRED BUT EXTREMELY USEFUL:

    • Experienced at copywriting and content creation
    • Marketing Automation; Infusionsoft, Clickfunnels, ActiveCampaign
    • Email Marketing
    • Cannabis business enthusiasts encouraged
    • Graphic design and motion graphics with Adobe software: Photoshop, Illustrator, Indesign
    • Customer Journey, Customer Experience, User Experience or User Interface UX/UI design