Summary:
The Content Marketing Coordinator is a pivotal role within our marketing team that involves close collaboration with the PR Manager and other leadership members. The responsibilities encompass the development of social media content as a crucial part of an integrated marketing campaign. In the domain of Content/Social Media, this position manages our organic social media presence, conceptualizes content, improves fan engagement, and monitors performance and industry trends. The Content Marketing Coordinator will also be responsible for updating event calendars and providing blog content support. For those passionate about creative, data-driven marketing and a penchant for collaboration, this role offers the opportunity to shape our brand's presence across all digital channels.
About us:
As a Herschend Family Entertainment property, Adventure Aquarium is in the business of creating memories worth repeating by greatly exceeding guest expectations, serving others, creating emotional connections, and seeking constant improvement. Stewardship, guest satisfaction, and team member satisfaction are our core areas of focus. We aim to be a great place to work for great people by leading with patience, kindness, humility, respect, unselfishness, forgiveness, truthfulness, and trust. Together, we will create emotional connections that will last a lifetime!
What you’ll do:
Responsibilities:
65% Content/Social Media
20% Digital Asset Management
15% Other Duties
Content/Social Media:
- Oversee day-to-day management of organic social media and content calendar using Sprout Social, including posting all content across numerous social channels and developing content concepts from idea to completion.
- Maximize consumer engagement on social media, including timely comment and direct message moderation/responses.
- Work with the marketing team, animal care, and frontline staff to brainstorm and develop content ideas.
- Stay up-to-date on new social media trends, tools, techniques, and best practices; monitor competitors and other industry leaders.
- Monitor and report on social media KPIs continuously, using that data to inform large and small pivots to improve performance.
- Collaborate with other zoos, aquariums, and museums when appropriate.
- Work with the Director of Admissions Revenue & Marketing, and PR Manager to ensure content is informative, appealing, and on brand.
- Suggest recommendations to adjust the social media marketing strategy for optimal results.
Digital Asset Management:
- Responsible for curating, organizing, and managing digital assets, including images, videos, testimonials, reviews, etc.
- Design creative for social media posts and onsite signage using Adobe Creative Suite or Canva.
- Work with internal teams to schedule photo and video shoots for upcoming social media and blog posts.
- Good creative eye; minor editing of photography and video.
Misc:
- Help author and edit content for AAQ’s web, email, and blog.
- Assist PR Manager with media inquiries, visits, mailers, and management of guest bloggers/influencers.
- Other duties as assigned.
What you’ll get:
- Annual Salary: Up to $45,000
- Comprehensive benefits plan through Humana (Cigna in 2024) and Guardian
- Profit Sharing and 401K with company match starting in January 2024
- Up to 100% paid tuition through GROW U program
- 2 weeks of vacation, 1 week of personal time, 1 week of sick time, 8 paid holidays, all based on a full calendar year
- Free admission & 24 General Admission tickets annually, to be used by family and friends
- 30% Discount at our Retail and Photo areas, as well as in-house food vendors
- Complimentary tickets to local attractions when available
Required Skills
Who You Are
You are someone who strives for excellence in all you do. You are friendly and communicate well with all levels of employees. You are excited about joining a company that operates as a team, all working together to achieve the same company goals.
What you’ll bring:
- BA in Marketing, Public Relations, Communications, Journalism, or relevant field or equivalent work experience
- Two or more years of social media/content marketing experience, including planning and managing content in a corporate or agency setting, required
- Background in biology or animal husbandry fields, preferred but not required
- Excellent writing skills
- Experience using various analytics software
- Professional experience managing Facebook, Instagram, X, YouTube, LinkedIn, TikTok and other social media best practices
- Strong communication skills with the ability to build and maintain good rapport with internal teams as well as external stakeholders and handle situations with confidence, tact, and resourcefulness
- Flexible—ability to pivot quickly during a crisis, directional change, or to jump on a trend
- Capable of working independently, yet collaboratively, within a fast-paced environment
- Highly organized with strong attention to detail and the ability to multitask while maintaining a clear and proactive flow of communication and ownership of tasks
- Professional, responsible, and enthusiastic attitude
- Experience using Sprout Social, Canva, Adobe Creative Suite, strongly preferred
- Knowledge of photo and video editing and graphic design, strongly preferred
- Ability to work a flexible schedule, including weekends, evenings, and holidays.
Special Requirements:
- Successful completion of pre-employment background check
- Allergies related to animals or plants, which might interfere with the ability to work, must be controlled by medications or protective equipment.
- Ability to speak, read, and write effectively in English
- Ability to operate a computer and keyboard
- Ability to sit and stand for long periods
Required Experience