Reporting to the Director of Development, the primary responsibilities of the Marketing & Events Coordinator are to effectively communicate the mission of RMHC of Northwest Florida across diverse platforms and expand fundraising through event management. The Marketing & Events Coordinator is tasked with generating revenue by driving participation in our signature events as well as community events and third-party fundraising. Additionally, the Marketing & Events Coordinator will manage RMHC of Northwest Florida’s social media and website as well as produce brand- and mission-aligned digital, print and video content.

Primary Responsibilities

Marketing:

• Develop internal and external communications, including digital/print assets, website updates, and social media content

• Ensure brand integrity across all communications and publications

• Research new and emerging communication channels

• Create monthly newsletter using MailChimp

• Oversee the design of two (2) annual direct mail appeals, including coordinating photography and family stories

• Prepare correspondence, press releases, announcements, and other oral/written communications to meet the department’s outreach needs

• Support the Development & Programs departments through graphic design of materials such as flyers, invitations, signage, and digital monitors

Event Management:

• Budget, develop, and execute five (5) signature events each year— Casual for Kids, Firecracker 5K, Wine & Fries, Build a Scarecrow for RMHC, and Holidays at the House
• Coordinate with the Volunteer Manager to secure event volunteers as needed
• Track, evaluate, and report event income and expenses including in-kind donations, participation revenue, and donations
• Coordinate details for third-party fundraising events held on the charity’s behalf, including identifying staff to attend as necessary
• Publicize and promote events as needed through social media, print media, radio, and television

Qualifications

Required:

• Bachelor’s degree in Communications, Marketing, Public Relations or other related discipline OR commensurate experience preferably in a nonprofit setting
• Experience in marketing, communications, public relations, or events
• Experience managing social media accounts
• Proficiency in Microsoft 365
• Strong written/verbal communication, organization skills, and attention to detail
• Ability to work collaboratively with diverse groups
• Ability to prioritize and manage multiple projects under tight deadlines
• Ability to build relationships with staff, donors, volunteers, and the community

Preferred:

• Experience with Adobe Photoshop, Canva, or other graphic design tools
• Experience with MailChimp or other email communication tools
• Experience with Shopify or other commerce platforms
• Video editing experience