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Digital Marketing Specialist

Rural Mutual Insurance

Digital Marketing Specialist

Madison, WI
Paid
  • Responsibilities

    We are looking for a creative, outside the box thinking individual who works well with others to carry-out our digital marketing strategy.  Responsibilities: • Collaborate with our Advertising Agency to create informative, engaging and effective inbound marketing campaigns for Rural Mutual Insurance Company. • Oversee the management of Rural Mutual’s corporate website, Facebook page, LinkedIn account and Twitter. • Utilize paid Facebook ads to promote brand awareness and lead generation. • Develop email marketing campaigns to increase brand awareness and lead generation. • Assist with graphic design to develop print and digital content for publications and digital platforms. • Create content for blogs, articles and newsletters. • Maximize SEO utilizing available tools. • Accumulate and analyze digital data and make recommendations for • enhancements. • Assist with various company events including A/V support, set up and planning. • Monitor overall corporate initiatives and sales campaigns. • Other duties as assigned. Qualifications: • Degree in Marketing, Advertising, Business Communication and or Public Relations or equivalent work experience preferred. • Working knowledge of desktop programs like Adobe Creative Cloud and Microsoft Excel. • Familiar with Google Analytics, Hub Spot, WordPress, or willing to learn. • Creative, outside the box thinking individual who works well with others. • Ability to work with minimal supervision in a free-flowing team environment and have a basic understanding of project management. • Must be organized and detail oriented. • Effective writing and copy writing skills, with some website management and social media experience. • Willing to take direction and be humble enough to do the necessary tasks to complete the overall objective. • Willing to take calculated risks, be eager to learn new things, while participating in campaign discussions. • Collect and decipher market data and communicate results with recommendations. • General insurance and agriculture knowledge preferred. • Occasional overnight travel. Compensation: $48,000 - $50,000

    • Collaborate with our Advertising Agency to create informative, engaging and effective inbound marketing campaigns for Rural Mutual Insurance Company. • Oversee the management of Rural Mutual’s corporate website, Facebook page, LinkedIn account and Twitter. • Utilize paid Facebook ads to promote brand awareness and lead generation. • Develop email marketing campaigns to increase brand awareness and lead generation. • Assist with graphic design to develop print and digital content for publications and digital platforms. • Create content for blogs, articles and newsletters. • Maximize SEO utilizing available tools. • Accumulate and analyze digital data and make recommendations for • enhancements. • Assist with various company events including A/V support, set up and planning. • Monitor overall corporate initiatives and sales campaigns. • Other duties as assigned.