The Society for Advancement of Chicanos/Hispanics and Native Americans (SACNAS) is the largest multicultural and multidisciplinary STEM diversity organization in the country. SACNAS is an inclusive organization dedicated to fostering the success of Chicanos/Hispanics and Native Americans, from college students to professionals, in attaining advanced degrees, careers, and positions of leadership in STEM. SACNAS serves over 10,000 members and has over 144 student and professional chapters throughout the United States and its territories. SACNAS influences a larger STEM community of over 25,000 through outreach, advocacy, and production of the National Diversity in STEM Conference.
The Coordinator, Marketing and Communications is a position within the SACNAS External Affairs Department that focuses mainly on preparing marketing content for year-round events, including providing support for our largest event, the NDiSTEM Conference. The Coordinator implements social media efforts across multiple platforms, supports and advances the broader marketing strategy, and tracks the performance of key marketing and communication metrics for the organizations. The role is expected to stay current on demographics, corporate board trends, issues, data, and new media. The position reports to the Manager, Marketing and Communications. This is a non-exempt position, which can be performed remotely.
THE JOB
DUTIES AND RESPONSIBILITIES
Social Media
Draft, design, and publish content and copy for all SACNAS social media channels (Twitter, LinkedIn, TikTok, YouTube, Instagram, and Facebook and other platforms as they develop)
Design visually appealing and attractive social media elements, assisting with email content as needed.
Engage, comment, and reply to followers on all SACNAS social media accounts promptly.
Track social media performance and metrics to inform future improvements; pull analytic reports for all SACNAS’ social channels regularly.
Identify and leverage relevant social media trends to incorporate into SACNAS’ communications calendar.
Maintain the NDiSTEM social media toolkit, in coordination with a broader team. This includes designing promotional elements for speakers, attendees, etc.
Lead the yearly NDiSTEM Social Media Street Team including sourcing applications, selecting team members, training, and on-the-ground deployment.
Under the direction of the Manager, Marketing and Communications, Source relevant thought leadership articles to share across SACNAS’ social channels to spark conversation amongst followers.
Publish approved rapid responses to cultural and movement moments across social media channels, amplifying allies and driving creative content to respond to the moment.
Help archive and document a library of Standard Operating Procedures for social media as a training guide for board members, street teams, and other users.
Serve as part of a broader team that helps develop, maintain, and update it regularly, including responsibility for website changes and content.
Collaborate with all staff and management to support and ensure that the website aligns with brand strategy and meets the organization’s standards; and
Keep up to date with industry best practices.
Marketing and Communications
Support and execute the organization’s marketing and communications strategy including media outreach, website content, email assistance, and or social media content creation.
Execute and assist with writing, creating, editing, delivering, and optimizing a range of digital content.
Coordinate and or support as needed organization’s content for website and other collateral (materials, reports, etc.)
Adhere to the organization’s style guide, ensuring that we produce high-quality assets.
Support developing and editing of marketing materials and liaise with teams to implement various internal and external communications for the organization; and
Perform other duties when needed.
Cross-Functional Support
Collaborate closely and support the work of our cross-functional teams as needed on all marketing and communications collateral and social media assets, etc.
Advance the mission and support the building of community across organizations’ online, member, and social media platforms.
Attend internal weekly meetings.
MINIMUM EDUCATION AND EXPERIENCE
Bachelor’s degree with a minimum of 2-4 years’ work experience.
Experience working with Native Americans, Chicanos/Hispanics, or other underrepresented minority populations.
CRITICAL SKILLS, QUALITIES, AND ABILITIES
Excellent organizational and project management skills; ability to meet deadlines, and to help others meet their deadlines.
Demonstrated skills, knowledge, and experience in social media, developing and deploying digital content, and executing marketing and general communications strategies across digital platforms.
Working knowledge of Twitter, LinkedIn, Instagram, Tik-Tok, YouTube and Facebook.
Experience using social media management tools (ex: Hootsuite, Buffer, Sprout Social, etc.)
Some experience with social media analytics, including Google Analytics and Facebook Insights
Competence with the technology platforms and tools of the trade: Hubspot
Social media: Twitter, LinkedIn, TikTok, YouTube, Instagram, and Facebook
Design skills or experience using Canva (graphics)
Has a passion for advancing and promoting diversity or is motivated by mission-based organizations and cultures.
Good writing and editing skills, and the ability to develop messaging and creative content for a diverse audience; needs to have strong attention to detail skills.
A self-motivated professional, who is creative and entrepreneurial; a problem-solver who takes a solution-oriented and creative approach to challenges.
Well-developed computer and office skills, including proficiency in Microsoft Office Suite of programs (Excel, PowerPoint, Word) and Google Docs; Adobe and other graphic design tools desired.
Exceptional attention to detail and accuracy as it relates to social media and communications.
Excellent professional written and verbal communication skills
Ability to embrace and incorporate direct feedback.
Ability to work independently and as part of a team.
Ability to analyze data and make solid recommendations for improved strategy.
Ability to succeed and enjoy working in a fast-paced, highly dynamic environment with a proven skill set utilizing sound judgment, creativity, and effective time management solutions.
Ability to maintain confidentiality around sensitive and complex relationships and projects.
Ability to work some evenings and weekends.
Occasional regional and national travel will be required.
STAFF VALUES
Inclusion : We encourage, support, and provide space for our team to bring their whole selves to work, intentionally creating space and integrating processes to welcome and celebrate differences and foster a sense of belonging
Collaboration : We work together and support each other by actively inviting thought partnership and generative dialogue to build, challenge, and strengthen all ideas and actions because we recognize we are better together.
Innovation: We encourage data-driven creativity and experimentation, boldly embracing new ways of thinking that challenge us to push the envelope and grow from our experiences.
Accountability: We recognize our work reflects our colleagues and community, and therefore put forward our best effort, take responsibility for our successes and challenges, and ask for help early and often.
**Salary & Benefits **
Salary Range: $59,765 - $70,065
Health Insurance
SACNAS covers 90% of medical insurance monthly premiums for employees and 85% of medical insurance monthly premiums for dependents.
Dental/Vision Insurance is fully paid by SACNAS
Life Insurance fully covered by SACNAS + Voluntary Life/AD&D
401(k) Retirement Plan with 5% match
17+ Paid Holidays
Paid Time Off (PTO) - tiered PTO accrual rate dependent on seniority or time with the organization.
0-2 years: 4.61 hours – 15 days
3-8 years: 6.15 hours – 20 days
9+ years: 7.69 hours – 25 days
Professional Development support
The salary range outlined above represents the organization’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, and location.
Application Process:
Please provide a resume, a cover letter highlighting minimum and desired qualifications, and three professional references. All materials must be submitted to be considered. The position will remain open until filled.
Assignment: Please review all SACNAS social media channels and share your three favorite posts, including 2-3 sentences as to why you selected them. Second, please create a social media post including a graphic and no more than 5 sentences for the caption, highlighting either a SACNAS program, event, or member. Alternatively, this post can highlight a current STEM or diversity event or topic.
EEO STATEMENT
It is the policy of SACNAS not to discriminate against any individual employee, group of employees, or prospective employee for reasons of race, color, religion, creed, gender, gender identity, gender expression, national origin, sex, pregnancy, or related medical conditions, age, marital status, ancestry, sexual orientation, physical or mental or sensory disability, genetic information, military status or any other consideration protected by applicable federal, state or local laws.
SACNAS is committed to providing equal opportunities in all employment-related activities including, but not limited to recruiting, hiring, advancement, compensation, training, benefits, transfers, and terms of employment. SACNAS promotes equal opportunities for all employees and applicants for employment. Further, SACNAS will fully comply with all applicable equal employment federal, state, and local laws and regulations.