About Us
Ghosal Luxury Lodging is a fast-growing boutique hospitality company in the Smoky Mountains. Unlike traditional property management companies, we own and operate every property ourselves, allowing us to maintain exceptional quality, guest experiences, and operational standards.
Our portfolio includes luxury cabins, wedding venues, and our expanding Sojourn Resorts tiny home brand. We are a technology-driven company focused on growing direct bookings, reducing OTA dependence, and building long-term brand authority through SEO and content marketing.
We are building a high-performing, entrepreneurial team where every contribution has visible impact.
The Role
We are seeking a Part-Time SEO & Content Specialist to help execute our 2026 organic growth strategy. This is a hands-on role focused on improving search rankings, building landing pages, writing conversion-focused content, and growing direct booking traffic.
Our sites already rank highly for several luxury cabin and wedding-related keywords. We are looking for someone who can expand those wins, identify quick SEO opportunities, and help scale our content engine.
Key Responsibilities
SEO & Landing Pages
Build and optimize SEO-focused landing pages
Perform on-page SEO improvements including metadata, headers, schema, and internal linking
Identify keyword opportunities with low competition and strong booking intent
Monitor rankings and recommend optimization strategies
Content Marketing
Write high-intent blog posts and website content designed to drive bookings
Refresh and optimize existing content
Coordinate content updates, photos, and calls-to-action
Technical SEO
Monitor Core Web Vitals and flag technical issues
Implement schema markup and SEO best practices
Assist with website updates and content publishing
Link Building & Reporting
Support backlink outreach and local citation management
Track SEO performance using SEMrush, Google Analytics, and PostHog
Report on keyword growth, organic traffic, and landing page performance
Qualifications
2+ years of SEO or content marketing experience
Strong writing and copywriting skills
Experience with SEMrush, Ahrefs, Moz, or similar SEO tools
Familiarity with on-page SEO, schema markup, and internal linking
Self-starter comfortable working independently
Organized, detail-oriented, and analytical
Bonus Qualifications
Hospitality, travel, or vacation rental SEO experience
WordPress experience
Link-building or digital PR experience
Familiarity with analytics platforms like GA4 or PostHog
Why Join Us?
Flexible hybrid/remote schedule
Small, fast-moving team with no corporate bureaucracy
Direct impact on traffic, bookings, and company growth
Access to advanced SEO and analytics tools
Growth opportunities as the company expands
We are looking for someone who takes ownership, thinks strategically, and wants to help build one of the fastest-growing hospitality brands in the Smoky Mountains.