SEO Copywriter

Argon Agency

SEO Copywriter

West Palm Beach, FL
Full Time
Paid
  • Responsibilities

    Benefits:

    Bonus based on performance

    Flexible schedule

    Free food & snacks

    Health insurance

    Opportunity for advancement

    Paid time off

    Training & development

    Wellness resources

    Argon Agency is hiring a full-time SEO Copywriter with strong research instincts, sharp writing ability, and direct experience in behavioral healthcare marketing. This role is responsible for developing thoughtful, search-optimized content across websites, blogs, LinkedIn, Google Business Profile posts, and other digital platforms.

    We are looking for someone who understands how to write content that performs, but also respects the sensitivity of the industries we serve. Much of our work is rooted in addiction treatment, mental health, behavioral healthcare, and clinical service lines. The right candidate will know how to balance SEO strategy with accuracy, compliance awareness, and human-centered storytelling.

    This is not a role for someone who relies on AI to produce generic content. We are looking for a true writer and researcher. Someone who can think critically, interview subject matter experts, ask better questions, interpret search intent, understand audience needs, and create original work that sounds like it was written by a real person with real insight.

    Responsibilities

    The SEO Copywriter will be responsible for researching, planning, writing, and refining content for a variety of healthcare and service-based clients. Core responsibilities include:

    Conducting topic research for behavioral health, addiction treatment, mental health, general healthcare, and related industries

    Writing high-quality SEO articles, blog posts, service pages, location pages, landing pages, LinkedIn content, and Google Business Profile posts

    Developing content that aligns with search intent, brand voice, clinical accuracy, and user needs

    Using SEMrush, Google Search Console, Google Analytics, and other SEO tools to guide content strategy and evaluate performance

    Performing keyword research, competitor analysis, content gap research, and SERP review

    Writing original, well-structured articles that are informative, readable, and strategically optimized

    Interviewing clinicians, founders, leadership teams, admissions staff, subject matter experts, and other stakeholders to create more accurate and differentiated content

    Translating complex clinical or healthcare topics into approachable, trustworthy copy

    Creating content calendars and topic recommendations based on research, ranking opportunities, seasonality, audience questions, and client priorities

    Optimizing content for on-page SEO, including headings, metadata, internal linking, keyword usage, readability, and structure

    Repurposing long-form content into LinkedIn posts, Google Business Profile updates, social captions, and other platform-specific copy

    Reviewing existing website content for quality, originality, accuracy, and SEO improvement opportunities

    Maintaining strong attention to tone, compliance-sensitive language, grammar, formatting, and brand consistency

    Collaborating with account managers, SEO strategists, designers, web developers, and client teams

    Staying current on SEO best practices, healthcare marketing standards, and changes in search behavior

    Required Experience

    Candidates must have demonstrated experience writing for behavioral healthcare, including one or more of the following areas:

    Addiction treatment

    Mental health treatment

    Detox, residential, PHP, IOP, or outpatient care

    Trauma-informed care

    Co-occurring disorders

    Eating disorders

    Psychiatric care

    Therapy, counseling, or clinical treatment programs

    Candidates must also have working knowledge of:

    SEMrush

    Google Search Console

    Google Analytics

    Keyword research

    Search intent

    On-page SEO

    Content optimization

    Website content structure

    Local SEO content

    Google Business Profile posting

    LinkedIn article writing

    Bonus Experience

    Additional consideration will be given to candidates with experience writing for:

    General healthcare

    Women’s health

    Pregnancy, birth, and postpartum care

    Midwifery

    Birth work

    Functional medicine

    Private medical practices

    Healthcare founders, clinicians, or treatment center leadership

    General marketing topics

    What We Are Looking For

    The ideal candidate is a strong writer first. SEO knowledge matters, but the writing must be clear, original, emotionally intelligent, and grounded in real research.

    We are looking for someone who can:

    Write in a distinct voice without sounding templated

    Conduct real research beyond the first page of Google

    Interview subject matter experts and turn conversations into meaningful content

    Understand sensitive healthcare topics and write with care

    Avoid generic AI-style language, filler, fluff, and recycled phrasing

    Think strategically about why a topic matters and who it serves

    Create content that is useful to readers, not just written for rankings

    Follow brand voice guidelines while still bringing fresh ideas

    Take feedback well and revise with precision

    Manage deadlines across multiple clients and content types

    Understand that quality content requires thought, curiosity, and responsibility

    Requirements

    Proven SEO copywriting experience

    Behavioral healthcare writing experience is required

    Strong portfolio of published writing samples

    Experience using SEMrush, Google Search Console, and Google Analytics

    Ability to write long-form and short-form content

    Strong research and interviewing skills

    Understanding of local SEO and Google Business Profile strategy

    Ability to work across multiple client voices and industries

    Excellent grammar, structure, and editing skills

    Strong communication and deadline management

    Comfortable collaborating with creative, SEO, and client-facing teams