SEO Strategist

G

GRO

SEO Strategist

Ann Arbor, MI
Full Time
Paid
  • Responsibilities

    GRO, a full-service digital marketing and creative agency with offices in Detroit, Nashville, and Tuscaloosa, is seeking a SEO Strategist to join our Michigan team.

    GRO is looking for a smart, ambitious, and analytical SEO Strategist to perform and manage SEO campaigns for our clients. The candidate should be organized, self-motivated, proactive, and articulate.

    Job Duties & Responsibilities

    • Develop, execute, and manage SEO campaigns using various SEO tools, such as SEranking, Screaming Frog, AHRefs, Moz, SEMrush, etc.
    • Collaborate with client-facing teams on SEO research, campaign creation, and optimization efforts
    • Optimize live websites through the WordPress backend using various builders, such as Elementor, WPBakery, Divi, etc.
    • Be present on client calls where technical expertise is necessary
    • Ensure proper tracking and attribution using Google Tag Manager, Google Analytics, etc.
    • Monitor and report the performance of campaigns, identifying optimization opportunities and providing recommendations for improvements
    • Effectively implement search engine optimizations throughout the month and communicate optimizations to relevant members of the GRO team
    • Enthusiastically work to improve skills and maintain an awareness of industry changes and relevant news

    Skills & Qualifications

    • 3-5 years of experience in creating and effectively managing and implementing SEO campaigns. Must have hands-on experience making changes on the backend of multiple content management systems
    • Strong written and verbal communication skills
    • Ability to work independently as well as with a team. Must be able to independently manage workload to ensure all optimizations are performed each month
    • Experience with Google Tag Manager, Google Analytics, and various SEO tools
    • Problem-solving skills with an ability to adapt to new technologies and find solutions to problems identified within the scope of your work
    • The desire to research and test new optimization within the growing organic search landscape
    • Able to multi-task and prioritize—must work well under pressure
    • Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

    Requirements

    • Bachelor's degree
    • 3-5 years of SEO experience
    • 2+ years of Google Tag Manager based event tracking
    • 2+ years of Google Analytics experience (interpreting and acting on analytics data)
    • Advanced knowledge of the SEO landscape
    • Strong writing, editing, and proofing skills
    • Knowledge of PPC preferred
      Intermediate experience of HTML and Javascript implementation in a CMS

    Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

    Benefits

    • Blue Cross Blue Shield health insurance – after 90 days
    • MetLife Dental Insurance & Vision Insurance – after 90 days
    • MetLife Life Insurance and Accidental Death Insurance – after 90 days
    • MetLife Critical Illness Insurance – after 90 days
    • MetLife Life and Disability Insurance & Voluntary Life Insurance – after 90 days
    • Flexible Spending Account (FSA)
    • Paid Time Off (PTO) 10 days of PTO
    • Option to participate in the company 401k
      • + 100% on the first 3% of your salary
      • + 50% on the next 2% of your salary
    • Holiday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.