Commercial Marketing Representative

SERVPRO of North Naples

Commercial Marketing Representative

Naples, FL
Full Time
Paid
  • Responsibilities

    Summary: Promote and sell franchise services in assigned territory, which results in meeting or exceeding assigned sales goals. Grow and develop a commercial customer base by utilizing a systematic business development process to identify new commercial prospects and cultivate relationships using marketing materials like SERVPRO® Key Differentiators, Emergency Ready Plan, National sponsorships, and others to market and sell SERVPRO® Services. Attend, coordinate, and promote marketing, networking, and continuing education events. Monitor loss activity and priority responding to generate work from these opportunities. Provide and communicate clear and accurate pretesting, scoping of services, and job estimates. Monitor and follow up on all assigned jobs, ensuring customer needs are met and all applicable Centers of Influence (COIs) are identified and captured for future reference.

    Primary Roles and Responsibilities:

    Commercial Contacts Development

    Development of Emergency Ready Plan

    Regular business networking and business interactions

    One to one engagement

    Relevant new feed/content-driven touch base

    Commercial Facilities Target Development

    Development of Emergency Ready Plan

    Networking and business setting interactions

    Engagement one-to-one

    Relevant new feed/content-driven touch base

    Commercial Events and Promotions

    Association involvement

    Association attendance

    Commercial continuing education

    Sponsorships and promotions

    Priority Responding

    First Response monitoring

    Reconnaissance and lead qualification

    Maintain brag book and Franchise references

    Execute local response

    Execute Storm response

    Necessary Experience and Skill Set:

    A minimum of two years of progressively responsible business-to-business sales experience

    Experience with sales and marketing within the commercial sector

    Superb sales, customer service, administrative, and verbal and written communication skills

    Strong business and financial background and process- and results-driven attitude

    Experience in the commercial cleaning and restoration or insurance industry is desired

    Working knowledge of current business software technologies is required

    Formal Education/Training: Bachelor’s degree in marketing or business or equivalent experience.

    Physical and Work Environment Requirements: This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. This job requires the ability to lift files, open filing cabinets, and bend, stand, walk, and sit for extended periods of time. Travel is up to 90 percent, primarily local during the business day, although some out-of-the-area and overnight travel may be required.

    Normal Working Hours, Additional Working Hours, and Travel Requirements: This is a full-time position working varying hours between 7:00 a.m. and 5:00 p.m., Monday‒Friday. This position may require longer hours, and some flexibility in hours may be needed depending upon the business needs.

    All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise. SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.