Job Description

Shape Technologies Group is seeking a Content Management Specialist to join our creative team. In this role you will be responsible for managing web & email content within a Content Management System, implementing digital strategies, and managing digital channels to assist in achieving business objectives. You will report to the Marketing Manager and collaborate with multiple stake holders to optimize multiple business websites and improve overall online experience.

This role requires an experienced digital marketing professional who will be able to merge quickly into ongoing projects and collaborate with a cross functional team. The Content Management Specialist will have an understanding of digital media, content management systems, social platforms, keyword advertising, and email marketing. Excellent written and verbal communication skills are required for this role.

Major Duties and Responsibilities

• Collaborate with a cross-functional team to create and maintain cohesive, easy-to-navigate experiences.
• Work in depth with our content management systems, utilize and preserve digital best practices,
and assist in managing content projects and updates.
• Update and publish content within our CMS systems.
• Ensure best practices and brand standards are used across all sites and social media
platforms.
• Review company websites regularly to identify gaps in content that may impact user
experience.
• Contribute to the design, creation, and optimization of campaign landing pages and other public-facing web pages using our content management system.
• Identify opportunities for workflow improvement with how content is structured and managed throughout the digital experiences.
• Create email templates and set up campaigns as needed.
• Update and manage relevant metadata as it relates to the pages being managed.
• Write original copy and edit content for a wide range of marketing materials including
infographics, website content, blogs, social media, and other marketing assets.
• Write clear, concise, and compelling copy that conveys the intended message and motivates the reader to act.
• Develop and maintain a clear understanding of each brand's tone, style, and voice, and ensure that all copy aligns with the brand's messaging.
• Participate in project team meetings and meet deadlines as determined by project
schedule.
• Collaborate with graphic design team to create engaging, informative, and high-quality content that supports business strategies.

Qualifications

Knowledge, Skills, and Abilities

• Ability to collaborate and work independently to develop content and concepts.
• Knowledge of content marketing best practices
• Experience with, and an understanding of, content management systems (WordPress, Kentico, Shopify, etc.)
• Knowledge of CMS workflow practices and SEO standards from a content management
standpoint.
• Knowledge of HTML is strongly recommended.
• Strong project management skills with attention to detail
• Strong written, grammatical, and proofreading skills
• Excellent verbal communication skills and strong interpersonal skills
• Exceptional organization, attention to detail, and time-management skills
• Knowledge of SEO basics
• Proficiency with Microsoft Office: Word, Excel, PowerPoint, Outlook

Education and Experience

• 3+ years of relevant experience in using a CMS (WordPress, Kentico, Shopify, etc.)
• 1-2 years of experience in social media marketing
• Bachelor’s degree in marketing or related field

Supervisory Responsibility

None

Additional Information

** No Recruiters Please!**

Shape Technologies Group and our companies operate as an equal opportunity employer. Per regulations, any reasonable accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities will be provided. If you require disability related accommodations, please inform Human Resources. All personal information that is collected will remain private and confidential.

_We thank all applicants for their interest; however only those selected for an interview will be contacted. _