Job Description

Marketing Coordinator for SLR Lounge

ABOUT US:

SLR Lounge is a community for photographers and a leader in professional photography education. The company focuses on 4 primary objectives:

• Creating high-quality video education and resources
• Providing interactive, community-based learning components
• Celebrating the achievements of the community with awards
• Providing the latest photography-related news and inspiration.

We are searching for an analytical, innovative marketing coordinator to join our dynamic team of creatives.

RESPONSIBILITIES:

As the marketing coordinator, the primary responsibilities are the following:

• Staying flexible and up-to-date on the latest marketing tools, strategies, and opportunities for "growth hacking"
• Managing outbound marketing campaigns on Facebook, Adwords and other platforms
• Creating effective inbound marketing campaigns to attract and convert leads
• Managing a system of marketing automation that includes lead magnets, email funnels, and customer segmentation
• Orchestrating organic social media growth and engagement strategies for Facebook, Instagram, and other networks
• Performing market research to determine customer needs, competitor analyses, customer service and retention initiatives
• Negotiating contracts and promotions with related companies, affiliates, influencers and partners

REQUIREMENTS:

• Bachelor's degree in marketing, advertising, communications studies, business administration or a similar discipline
• 1+ years of previous marketing experience
• Experience with CRM software, lead generation, sales funnels, email marketing, and marketing automation
• Proficiency in Facebook Advertising, Google Adwords, and other outbound marketing methods
• Proficiency in Google Analytics, A/B testing and making data-driven decisions
• Knowledge of social media best practices and technologies
• Proficiency in general computer skills and familiarity with all basic software programs such as Windows, MS Office, etc
• Ability to take proactive action and think critically to identify solutions and improvements
• Ability to communicate with a diverse team in a clear, concise, and courteous manner through multiple methods, including verbal and written

You will be expected to complete a working interview before hire.