Unisoft International, Inc. dba SMA Technologies is a rapidly growing software company headquartered in North Houston has an immediate need for a Marketing Director. This role will create and execute business to business marketing strategy across all channels for SMA Technologies.
Position objective:
The role of Marketing Director is a role which will ultimately be responsible for the relationship between SMA and its target customers, developing customer reach, and retention strategies to create one integrated SMA’s brand experience. Working with both agency and internal partners, the Director will be responsible for the day-to-day performance of marketing channels, including: Conferences, Tradeshows, PR, Radio, Print, TV, Direct Mail, Paid Search, Natural Search (SEO), Affiliate, Display Advertising and Social Media. In addition, the Director will oversee all project management for critical projects and will work closely with a complex network of stakeholders including sales, service, support, product leaders, local market leadership, media & PR agencies, IT, operations, and finance.
Key responsibilities:
Advance Acquisition & Revenue
Drive Continuous Optimization
Ensure execution of the marketing strategy and plan
Development of marketing strategies, and management of calendar and related activations.
Regular monitoring, analyzing for trend, recommendations of improvements and reporting of performance against marketing KPIs.
Partner with cross-functional team members to ensure shared goals, objectives and initiatives are realized.
Research and understand competitors in the marketplace including positioning/messaging, pricing and advantages/disadvantages as far as advertising programs/launches are concerned.
Create and execute an annual social media plan across all social platforms to drive corporate strategic objectives.
Create and execute blog plan, webinars, pod casts, etc.
Insure that communications priorities are front and center in event planning and execution.
Compile, edit, & write copy as needed.
Develop, write, and manage customer email marketing.
Content manage the website so that the site is current, engaging and informative.
Identify success stories and promote them internally and externally through traditional and digital media.
Partner with PR and media agencies and act as primary point of contact for media.
Experience:
5 years of business to business marketing and/or experience for mid-size to large business in direct response marketing business.
Strong knowledge and ability to read, report and react against marketing KPIs.
Ability to set strategy, effectively plan and ensure quality execution to meet and exceed established goals and objectives.
Ability to work and support cross-functional teams to drive shared results.
Experience developing and executing marketing initiatives.
Strongly KPI oriented: acquisition, conversion, ROI.
Exceptional understanding of all aspects of marketing and analytics, especially paid search, natural search, display, and retargeting.
Strong business acumen with ability to think strategically and innovatively.
Strong proficiency in Omniture, Google Analytics and other web metric systems.
Strong experience in CRM and marketing automation tools such as Salesforce, Pardot, Marketo, or HubSpot.
Education
Required: Bachelor’s Degree in Marketing, Business Administration or a related field
Preferred: MBA Preferred
Work Environment:
Work primarily in a climate controlled environment with minimal safety/health hazard potential. Sedentary, sitting, walking, infrequent lifting (overhead, waist level) from floor, bending, frequent near vision use for reading and computer use.
Physical Activity:
Frequency
Sitting/ Standing: 90%
Walking: 9%
Hearing: 100%
Speaking: 50%
Lifting/Carrying up to 10 lbs: 10%
Travel requirements: 30%