SOCIAL MEDIA STRATEGIST (Remote -- Full-Time)

Better Life

SOCIAL MEDIA STRATEGIST (Remote -- Full-Time)

Honolulu, HI
Full Time
Paid
  • Responsibilities

    SOCIAL MEDIA STRATEGIST (Full-Time)

    BetterLife Ventures — Work Directly with Brandon Turner

    Location: Remote (U.S. preferred)

    Type: Full-Time

    WHO WE ARE

    BetterLife Ventures is the home of multiple high-growth real estate brands built by Brandon Turner, including:

    • First Deal — The #1 training program for new real estate investors
    • Scale to Freedom (formerly the BetterLife Tribe) — A mastermind for active investors scaling to financial freedom
    • BetterLife REF — A fast-growing real estate lending company
    • Open Door Capital (strategic partner) — A national real estate investment firm

    We’re a mission-driven, growth-obsessed company helping people transform their financial lives through real estate, better systems, and better habits.

    We operate with high standards, big vision, and a “move fast & make it happen” culture.

    We care deeply about excellence, impact, and living a truly Better Life.

    And we’re looking for the kind of person who gets fired up by all of that.

    THE ROLE: SOCIAL MEDIA STRATEGIST

    This is not a “post some stuff on Instagram and hope for the best” job.

    This is a high-ownership, high-creative, high-implementation role where you will:

    ✓ Own the entire social media strategy across all major platforms

    (Instagram, TikTok, YouTube, LinkedIn, Facebook)

    ✓ Generate viral-style content ideas daily and weekly

    You’ll ideate hooks, trends, stories, angles, and formats specifically for real estate investors and entrepreneurs.

    ✓ Build and manage the social media calendar

    You’ll operate with structure, deadlines, and clarity — not chaos.

    ✓ Oversee creation and publication of content

    You’ll project manage video editors, thumbnail designers, and Brandon’s recording time so the ideas become high-performing finished content.

    ✓ Write killer scripts, captions, hooks, and storylines

    You understand retention psychology, opening hooks, and audience insight.

    ✓ Use ManyChat and other tools to turn content into leads & revenue

    You understand that content is the top of the funnel — and money is made in the DM flows, lead magnets, and automated follow-up.

    ✓ Grow the brand and the business via content

    This is not about vanity.

    It’s about growth , leads , conversions , community.

    You’ll play a central role in building a $40M+ education empire.

    If that excites you — keep reading.

    WHAT YOU’LL ACTUALLY DO DAY-TO-DAY

    This is the heart of the job:

    • Plan & execute a weekly content schedule
    • Brainstorm 10–20 “viral-ish” ideas each week
    • Write scripts Brandon can read in 20–30 seconds
    • Review analytics and optimize for retention
    • Create lead magnets & keywords that amplify growth
    • Build ManyChat flows tied to content
    • Manage editors and assets to deliver finished posts
    • Collaborate with the marketing and growth team
    • Repurpose long-form into short-form (and vice-versa)
    • Track KPIs, report on performance, and optimize

    You will own the full journey:

    Idea → Script → Recording → Editing → Publishing → Distribution → Analytics → Optimization → Leads → Revenue

    If you love seeing the whole system end-to-end, you’ll thrive here.

    WHO YOU ARE (THE IDEAL FIT)

    We are looking for a rare hybrid:

    Creative Strategist

    You understand what makes content spread, what people click, and what they share.

    You love hooks, angles, patterns, stories, and psychology.

    Operator + Implementer

    Ideas are nothing without execution — and you execute relentlessly.

    You’re organized, structured, and strong in project management.

    Copywriter at Heart

    You think in stories, transitions, punchlines, tension, curiosity, and clarity.

    Growth-minded

    You care about analytics, watch time, funnels, conversions, and lead magnets — not vanity metrics.

    Real Estate / Business Fluent

    You understand real estate investors, their fears, their dreams, their motivations.

    You speak their language.

    Self-managed, proactive, exacting

    You bring ideas.

    You spot problems before they occur.

    You want ownership, not tasks.

    You like being held to a high standard.

    Aligned with our mission

    You want to help people build wealth, improve their lives, and escape the grind.

    You resonate with the BetterLife philosophy of building a great business without destroying your life.

    WHAT IT’S LIKE TO WORK WITH US

    We’re not like most companies.

    We move fast.

    We operate at a high level.

    We care deeply.

    We have fun.

    We think long-term.

    We treat people like adults.

    We reward performance and initiative.

    We push for excellence but we don’t micromanage.

    You’ll work directly with Brandon Turner and a team of people absolutely committed to creating one of the greatest real estate education and impact engines in the world.

    If you want to be in the room where big things happen…

    If you want a job where your work actually matters

    If you want to be part of a rocket ship with momentum and mission…

    You’ll love it here.

    REQUIREMENTS

    • Strong experience in social media strategy
    • Deep familiarity with Instagram, TikTok, YouTube, and LinkedIn
    • Strong copywriting ability
    • Project management experience
    • Ability to write scripts & hooks
    • Experience working with editors/designers
    • Understanding of ManyChat (or willingness to become expert-level fast)
    • Experience creating content for personal brands a plus
    • Experience in real estate or entrepreneurship a huge plus
    • Ability to move fast, organize details, and hit deadlines
    • Obsession with growth, retention, and storytelling

    COMPENSATION

    Competitive salary + performance bonuses.

    We pay well for A-players and give them room to grow.