Position Summary

We're seeking a gritty, high-agency, detail-obsessed SVP of Marketing who's wired to win. This leader doesn't just manage metrics—they dissect them. They're as comfortable pressure-testing attribution logic as they are leading a company-wide brand sprint. You'll be the driving force behind digital, brand, affiliate, and retention—equally strategic and operational. If you thrive under pressure, obsess over data, and believe excellence is non-negotiable, welcome home.

Key Responsibilities

1. Strategic Leadership (Purpose, Success Driven)

• Translate executive goals into a cross-channel marketing roadmap.
• Define and prioritize initiatives based on long-term impact and strategic alignment.

2. Performance Ownership (Accountability, Excellence)

• Own CAC, ROAS, MQLs, SQLs, and every conversion metric in between.
• Ensure channel performance is forecasted, measured, and relentlessly optimized.

3. Brand Stewardship (Purpose, Integrity)

• Elevate brand authority and consistency across all touchpoints.
• Ensure creative, messaging, and campaigns reinforce trust and compliance.

4. Team Development (Resilience, Success Driven)

• Mentor VPs and team leads to create a scalable, high-output team.
• Build a culture that bounces back quickly, learns aggressively, and wins often.

5. Cross-Functional Partnership (Accountability, Excellence)

• Collaborate deeply with Sales, Intake, Legal, and Product for execution alignment.
• Present data and strategy clearly to the CMO.

Ideal Candidate

• 10+ years in marketing leadership with experience owning budgets and outcomes
• Proven success in digital, demand generation, brand, and funnel performance in high-volume spaces
• Deep experience leading teams across performance, brand, and ops
• Analytical mindset, hands-on nature, and extreme ownership of results
• Familiarity with high-compliance industries (legal, financial, medical) is a plus

90-Day Success Plan

Month 1:

• Audit all current campaigns, tech stack, team performance, and KPIs
• Meet with executive leadership to align on strategic outcomes
• Establish immediate wins and address underperformance

Month 2:

• Launch revised campaigns and data models across paid and brand
• Implement lead quality score tracking and creative refresh cycles
• Lead cross-department training and performance syncs

Month 3:

• Drive measurable lift in marketing-attributed revenue and ROAS
• Finalize long-term roadmap with quarterly OKRs and annual projections
• Establish department as a benchmark for values-led performance