Job Description
At Saatchi & Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible.
We strive to bring out the best in each other and in ourselves, and expect applicants to understand the value of close collaboration.
We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the clients we service.
As a MEDIA PLANNER, you work closely with the PAID SOCIAL MEDIA PLANNING & BUYING TEAM in developing and implementing PAID SOCIAL ADVERTISING MEDIA BUYS that deliver against key performance metrics for a highly respected automotive client.
SUCCESS for this position is measured by the following:
- Working comprehension of strategy development and required media math
- Demonstrate strong degree of accuracy and attention to detail
- Able to build and maintain strong interpersonal / professional relationship with vendors, clients, etc.
- Ability to think strategically and apply critical analysis to develop business solutions
- Demonstrate resourcefulness, creatively use resources to proactively solve problems and get the job done
- Able to adapt quickly in a fast-paced environment with excellent time management skills
An ideal candidate will be A SELF-STARTER WITH KNOWLEDGE AND ENERGY TO DEVELOP AND EXECUTE MEDIA PLANS WITH 2-3 YEARS OF EXPERIENCE in PAID SOCIAL PLANNING.
CANDIDATE EXPERIENCE/SKILLS SHOULD INCLUDE:
- B.A./B.S. Degree
- Minimum 2-3 years of experience in paid media campaign planning and execution
- Understand media fundamental and basic planning principles and planning process
- Familiarity with Business/Ad Managers across key social platforms (Facebook/Instagram, Twitter, Snapchat, Pinterest, etc.)
- Strong verbal and written communication skills
- Proficiency in MS Office (Excel, Outlook, PowerPoint, Word)
- Proficiency in media planning and management tools such as DoubleClick Campaign Manager/Campaign Manager 360, Prisma, MediaTools
- Working knowledge of media research tools (MRI, Nielsen, ComScore, Simmons, etc.) and ability to analyze syndicated research
- Familiarity with PMDs preferred
ROLES AND RESPONSIBILITIES INCLUDE:
- Conduct planning, implementation and optimization based on client strategy and objectives for various paid social campaign initiatives
- Have proficient understanding of media buying on social platforms including:
- Ad units/products
- Targeting
- Planning and buying tools
- Cross collaboration with internally (across departments such as account, strategy, creative, project management and analytics) and externally (media partners, clients)
- Support Media Supervisor in overseeing Assistant Media Planner’s day-to-day workload and deliverables
- Manage campaign budgets and actualizations on monthly and ad-hoc basis
- Provide Media POVs on request including relevant rationale
- Stay up to date with recent social platform trends and new opportunities
- Successfully prioritize work and projects to meet clients’ needs
- Work on evenings or weekends may be required