Job Description

This position consists of managing the Paid Search (SEM) plans, tactics and performance for a designated group of Markets and Clients. The function includes being the primary contact for Clients as well an important liaison to the SEM implementation team, Saatchi & Saatchi, and TMNA Regional client. This position requires an individual with a positive, team-first attitude as well as the desire to offer best-in-class service and program performance to our Clients.

Specific Duties:

• Review and manage the performance of Client SEM programs and plans
• Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams
• Serve as Client liaison to SEM execution team
• Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies
• Work with Regional Client on overall monthly and annual business goals and sales plans
• Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff
• Share and present SEM performance details to internal staff

Job Requirements:

Primary

• As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program
• Develop an understanding of the overall strategy, tactics and goals of SEM program
• Become an internal and external ambassador for overall program effectiveness, success and performance
• The Field Marketing Manager will be required to travel to their Client’s market, executing meetings and maintaining regular contact with key Client personnel
• This position will also require the knowledge, either previous or learned, of the Client’s core business and overall category as a whole
• The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings
• The position requires the reviewing and analyzing of dashboard data, identifying trends and developing insights
• The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs

Experience & Training:

• Automotive Dealer and client communication experience highly preferred
• Understanding and experience with SEM is a highly preferred
• Advertising Agency experience is highly preferred
• Prior experience working with Digital Advertising is a must
• An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account
• Prior experience in retail advertising or automotive category is a plus, but not required

Qualifications

Attitude:

• Must assume a high level of enthusiasm and possess a positive, “team-first” attitude
• Must be a self-starter: quick learner, intuitive, and proactive
• Must have an outgoing and positive personality with a “nothing’s impossible” approach to daily tasks
• Must be a “team player” embracing and enhancing the tone for the office and Agency culture

Presentation/Communication

• Ability to effectively communicate strategy and performance details to Clients
• Ability to effectively present in front of Groups
• Excellent written communication skills
• Exceptional meeting preparation
• Adept ability to provide updates and share information to all reports

High degree of professionalism:

• Strong focus on accuracy, attention-to-detail, and timeliness is a must
• Must be able to respond well under pressure

Analytic & Strategic Skills:

• Ability to analyze data and arrive at sound conclusions
• Ability to develop focused, insightful strategies and to effectively/efficiently execute tactical plans

Exceptional organizational and time-management skills:

• A keen ability to prioritize workload and manage multiple tasks simultaneously
• Ability to maintain productivity while working at a fast pace
• Innate ability to organize logistics of core Client Group’s tasks and keep things on-track and on-time is essential

Computer Aptitude:

• Thorough knowledge of Microsoft Word, Excel, and PowerPoint is a must

Additional Information

All your information will be kept confidential according to EEO guidelines.