Job Description

The Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media to track the success of digital advertising initiatives for Toyota clients. The Digital Media Analyst will work closely with the account, media, creative and technology teams to produce recurring performance reports, provide recommendations to optimize future digital advertising performance, provide oversight to media partners, and QA data delivered by partners and publishers.

Responsibilities

• Design, analyze, and interpret data reports from multiple sources (email, social, search and direct mail), both quantitative and qualitative
• Work closely with publishers/partners to ensure accuracy in reported numbers and to provide performance and optimization oversight
• Data cleansing and consolidation to build out, and automate reporting templates within Excel and other BI Tools (Tableau, Domo, etc.)
• Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging/measurement
• Monitor trends and uncover opportunities for analytics, media, and account teams
• QA and improve tracking processes across different teams: tagging, trafficking, and reporting
• Technical troubleshooting of reporting/performance glitches
• Design and implement digital dashboards for internal and external consumption
• Monitor performance of paid media to ensure spend is fraud free, brand safe, in-geo, and viewable
• Turn technical findings into digestible story narratives and actionable insights about how campaigns have performed, including preparing client-facing presentations
• Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis work when required
• Influence internal and external stakeholders to utilize data driven insights to guide strategic decisions
• Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics, and competitive activities

Qualifications

• 4+ years of experience in a quantitative data-driven field
• Experience in working with cross-functional teams across multiple marketing disciplines
• Must be able to multi-task and develop ideas in a fast-paced, deadline driven environment
• Experience with retail and/or automotive strongly preferred
• Fundamental understanding of attribution analysis, including multi-touch attribution
• Understanding of data visualization principles and experience building dashboards
• Strong quantitative and qualitative skills with proven data interpretation abilities
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
• Analytics, Facebook Ads Reporting, Pinterest Ads Reporting, Sprinklr, etc.)
• Knowledge of BI/Data visualization tools (Tableau (a must), Domo, etc.)
• Familiar with web technologies such as HTML and JS a plus
• Experience or familiarity with SAS, SPSS, R or other advance analytics software packages a plus
• Self-motivated, well-organized, and assertive, with strong analytical and deductive skills
• Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,500 - $92,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.