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Shopper Strategist

Saatchi & Saatchi X

Shopper Strategist

Springdale, AR
Full Time
Paid
  • Responsibilities

    Job Description

    We are looking for a curious individual with foresight and passion to create day-to-day strategy deliverables and to advance initiatives that deliver growth opportunities for S&SX — both physical and digital. 

    CURIOSITY

    Demonstrates a passion for the unknown, curious about the why. Able to apply and share principles of shopper behavior and how it can be influenced through shopper psychology. Has avid listening skills and an insatiable desire to seek out ways to solve problems.

    FEARLESSNESS

    Learns through mistakes and improves through those learnings. Able to have straight talk with others in order to resolve situations head-on. Flexible and adaptable to changing needs of clients and internal teams. 

    HUSTLE

    Handles multiple projects on tight timelines simultaneously while delivering quality strategic output. Hard-working and disciplined. 

    CUSTOMER PASSION

    Studies the brands they work on and is aware of current shopper and industry trends. Researches competitors and retailers to bring new ideas to the team that solve for now and build for the future.

    OWNERSHIP Collaborates with teammates and other disciplines within the agency. We succeed together and we fail together. Openness to learning from others. Able to take and provide constructive feedback. Pleasant interpersonal style.

    DAY TO DAY & KEY RESPONSIBILITIES

    • Collaborate with cross-functional teams 
    • Lead the brainstorming process 
    • Develop shopper profiles, shopping journey assessments, and apply other SSX tools and models to advance internal and external shopper understanding
    • Develop strategic business presentations that reflect insightful shopper strategy
    • Consult to ensure the creative product communicates clearly and links back to the brief’s insights and strategy
    • Gather and analyze data, both qualitative and quantitative, via SSX’s primary and secondary sources
    • Stay on top of business, consumer, retail, cultural, shopper, and digital trends
    • Be a reliable and consistent contributor to agency initiatives, representing the shopper’s voice
    • Partner with our decision science provider and marketing tech lead, aiding data processes and inputs
    • Ability to effectively interface with internal and external stakeholders, including clients
    • Assist senior members of the department in overall leadership of client

    SKILLS AND ABILITIES

    • Knowledge of secondary research data sources; ability to navigate and extract insights
    • Working understanding of digital, mobile, online, social media vehicles
    • Excellent writing ability
    • Creates aesthetically-pleasing, impactful presentations
    • Enthusiastic facilitation of brainstorming
    • Quickly able to master the agency’s processes and products
    • PowerPoint, Excel, Word
  • Qualifications

    Qualifications

    3-5 years’ work experience in marketing, advertising, promotions, media, or digital. CPG and/or retail experience a plus.

    Knowledge of mainstream programs and desk research skills is desired. 

     

    Additional Information

    All your information will be kept confidential according to EEO guidelines.