At C&F Enterprises Inc. we strive to learn, improve, and serve every day. From our customers to our employees, we have been a business partner of choice in our community for over 40 years. Representing many different brands, we are proud to offer home decor that can showcase your personal style in every room of your home. At C&F Enterprises Inc. We are looking for individuals who enjoy a team-oriented environment, can demonstrate individual resourcefulness with an entrepreneurial spirit - the foundation of our success! We hope you will decide to join our family of dedicated employees.

Job purpose

The Sales Coordinator supports the wholesale sales team by managing day-to-day sales operations, coordinating communication with external sales representatives, and ensuring the smooth execution of sales programs. This role plays a key part in lead generation, reporting, order systems management, material development, sales program coordination, and maintaining platforms that help the sales team grow accounts and deliver excellent customer experiences. The ideal candidate is highly organized, proactive, detail-oriented, and thrives in a fast-moving, customer-focused environment within the home and gift industry.

Duties and responsibilities

Sales Representative Support & Communication

• Serve as a primary point of contact for external sales representatives, ensuring timely and professional correspondence.
• Provide reps with product updates, selling tools, program details, and support needed to drive sales.
• Coordinate ongoing communication between reps and internal teams (sales, marketing, operations, customer service).
• Assist reps with order entry, troubleshooting, and platform navigation as needed.

**Reporting, Sales Data & Sales Operations **

• Distribute sales reports (e.g., sales performance, account activity, program effectiveness, lead tracking).
• Maintain accurate and up-to-date sales data across internal and external platforms.
• Track rep performance and account progress, identifying trends and opportunities for improvement.
• Support sales leadership with ad hoc analysis and reporting requests.

Lead Generation & Distribution

• Generate, organize, and distribute sales leads to external reps and internal stakeholders.
• Maintain lead lists, monitor progress, and follow up as needed to ensure conversion and account development.
• Collaborate with marketing and sales leadership to refine lead-generation processes.

Sales Programs & Promotions

• Create, track, and manage wholesale sales programs, promotions, and incentives.
• Maintain program calendars, guidelines, and internal documentation.
• Monitor participation and results, reporting outcomes and recommendations to sales leadership.

Sales Materials & Selling Tools

• Create and distribute sales materials including line sheets, catalogs, presentations, product training tools, and program collateral.
• Ensure all materials are accurate, on-brand, and delivered to reps on schedule.
• Work with marketing/creative teams to support seasonal launches and key sales initiatives.

Order Taking Systems & Platform Management

• Maintain and support all sales data and order taking systems, including both in-house and external platforms.
• Serve as a key user for order entry tools, ensuring systems are functioning correctly and aligned with sales processes.
• Troubleshoot system issues, coordinate fixes with internal teams or vendors, and communicate updates to reps.
• Utilize and help train internal users and external reps on software platforms including website ordering, POS, order taking systems, CRM tools, and related sales technology.
• Develop simple training materials or job aids to improve adoption and accuracy.

SharePoint & Resource Management

• Manage and maintain the rep sales SharePoint site, keeping materials current, organized, and easy to access.
• Upload new resources, archive outdated items, and ensure proper version control.
• Troubleshoot access issues and provide guidance to reps on using the system.

Trade Shows & Market Support

• Assist in planning and executing industry trade shows and markets, including logistics, scheduling, set up, and sales materials.
• Support on-site sales team and reps during events as needed.
• Travel to shows/markets when required to assist with coordination and customer service.

Other

• Occasional travel required to attend trade shows, markets, or sales meetings.
• Periodic schedule flexibility may be needed during peak seasons or event weeks.

Skills

• Administrative & project coordination excellence
• Data accuracy and systems ownership mindset
• Advanced Excel reporting confidence
• Clear, confident communicator and trainer
• Solution-oriented, resourceful problem solver
• Customer-focused, service-driven approach
• Able to work independently and collaboratively
• Comfortable in a fast-paced, seasonal wholesale business cycle
• Experience in wholesale, home décor, gift, or related consumer goods industry.
• Experience supporting field or independent rep networks.
• Trade show or market planning/support experience.
• Familiarity with CRM tools, lead tracking systems, or sales reporting platforms.
• Experience with MarketTime is a plus.

Competencies

• Positive Energy Level
• Customer Relationships
• Team Player
• Maintain stable performance under pressure
• Takes Initiative
• Time Management
• Independence

Qualifications

• 2+ years of experience in sales coordination, sales operations, customer service, or related role.
• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Excellent verbal and written communication skills, including professional correspondence.
• Strong Excel skills, including comfort with formulas, pivot tables, lookups, and data reporting.
• High attention to detail and strong follow-through.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and SharePoint or similar document management tools.
• Demonstrated ability to learn, utilize, and train others on software platforms (e.g., website ordering, POS, order taking systems, CRM, or similar tools).

Physical requirements

• Sitting, Standing, Walking
• Prolonged use of computer involved; use of hands and finger coordination; specific vision abilities required by this job include close vision, distance vision. Color vision, depth perception, and ability to adjust focus as needed.
• During Market periods, standing and walking at showroom for 8-12 hours a day.
• Lifting: Raising or lowering an object from one level to another (includes upward pulling).
• Carrying, Pushing, Pulling boxes and sample orders up to 40 lbs.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Employee assistance program
• Flexible Spending Account
• Health savings account
• 401(k) and 401(k) matching
• Company paid life insurance and long-term disability insurance
• Voluntary Life Insurance
• Voluntary Short-Term Disability
• Paid time off

The successful candidate must be able to pass a pre-employment background check and drug screening.

All applicants are required to successfully complete a background check and drug screening as part of the pre-employment process. Applicants must be authorized to work in the United States at the time of application and must not require sponsorship now or in the future.

C&F Enterprises, Inc. is an equal opportunity employer. We are committed to recruiting, hiring, and promoting qualified applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local law. If you are an individual with a disability and require a reasonable accommodation during the recruitment process, please contact hr@cnfei.com.

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