Job Description
Your role includes:
Demand Generation & Content Creation: Write, design, and publish bespoke demand generation content across emails, web, social, and events — always on-brand and always engaging. Setting up meeting agendas and guiding customers and prospects through the journey of creating ROI business cases in Logistics, Fleet, Technology, and Supply Chain ecosystems
Marketing Strategy: Assist in planning and launching B2B marketing campaigns aligned with our global go-to-market strategy.
CRM Enrichment & Operations: Lead the charge in leveraging our CRM capabilities as a game changing tool through enriching data, building lead profiles based on triggers, segmenting prospects who are in-market to solve business needs that our solutions address, and managing top of funnel to mid-funnel pipeline throughput
Market Research: Deploy market intelligence research to help our GTM teams orient on the right markets, ICPs, and verticals to win in and how
Event Marketing: Help organize logistics for trade shows, conventions, and sales activations.
Brand Stewardship: Keep all messaging in line with Bosch’s global brand voice and identity.
Team Collaboration: Work cross-functionally with global product, marketing, and commercial teams to drive serious profitable revenues
What You'll Learn:
How to plan and run large-scale B2B technology demand generation revenue pipelines
The inner workings of the North American logistics and fleet industry
How to build ROI business cases
How to create and manage top and even mid funnel revenue pipeline
Event and campaign execution in a fast-paced, adult start-up environment
Cross-cultural collaboration within a global organization
Qualifications
Required Qualifications:
Bachelor's or enrolled in Bachelors or Masters degree in Business, Logistics, Supply Chain, or Marketing.
Can be on-site multiple days a week
Highly motivated team player that works independently and takes ownership of tasks and projects
Excellent communication skills, both verbal & written
Ability to manage time, multi-task and meet tight deadlines
Detail-oriented to produce accurate and high-quality work
Additional Information