Job Description

Compensation & Work Arrangement

• Salary Range: $55,000 — $65,000 annually, commensurate with experience
• Additional Compensation: Performance-based commission structure
• Location: Based at our Informa New York office
• Work Model: Hybrid schedule (combination of in-office and remote work)
• Application Deadline: June 30, 2025

About the Role

We're looking for a dynamic Sales Development Representative (SDR) to join our growing intelligence subscription team in New York, selling Lions Intelligence. In this role, you'll support the selling of our premium intelligence products into agencies, brands and media owners across the Americas region. You'll be the critical first point of contact for potential clients, responsible for qualifying inbound leads, generating outbound opportunities, and booking meetings to support pipeline growth and conversion. Your work will play a key role in expanding our reach and accelerating business growth in the competitive creative marketing intelligence space.

Key Responsibilities

Lead Generation & Pipeline Management

• Build and manage a qualified pipeline of potential customers through strategic prospecting and research
• Develop and implement targeted outreach strategies to identify decision-makers within prospect organizations
• Maintain accurate records in our CRM system to ensure seamless handoffs to Account Executives
• Collaborate with marketing to leverage campaigns and events for lead generation
• Conduct thorough research on prospects to personalize outreach and increase engagement rates

Inbound Lead Qualification

• Respond promptly to inbound leads—qualify them and book product tour meetings
• Conduct initial discovery calls to understand prospect needs and pain points
• Assess prospect fit against ideal customer profile criteria
• Articulate the value proposition of Lions Intelligence to different stakeholders
• Effectively communicate how our solutions address specific industry challenges

Performance & Reporting

• Accurately forecast weekly and monthly performance metrics
• Track and report on key performance indicators (KPIs) including calls made, emails sent, meetings booked, and conversion rates
• Analyze performance data to continuously refine outreach strategies
• Participate in regular pipeline reviews with sales leadership
• Identify trends and opportunities to improve conversion rates

Sales Development

• Overachieve on set KPIs to help drive your annual sales target
• Develop a deep understanding of the Lions Intelligence product suite and value proposition
• Stay informed about industry trends, competitor offerings, and market developments
• Collaborate with Account Executives to ensure smooth transition of qualified leads
• Participate in regular training to enhance product knowledge and sales techniques

Team Contribution

• Actively promote and support diversity, equity, and inclusion within the team and in customer interactions
• Share best practices and learnings with the broader sales organization
• Contribute to a positive and collaborative team culture
• Participate in team meetings and brainstorming sessions
• Support company initiatives and represent the brand professionally at all times

Qualifications

Required

• Bachelor's degree or equivalent experience
• 1-2 years of experience in sales, business development, or related field
• Excellent communication skills, both written and verbal
• Strong organizational abilities and attention to detail
• Proficiency with CRM systems (preferably Salesforce)
• Demonstrated ability to meet or exceed targets
• Self-motivated with a positive attitude and resilient mindset

Preferred

• Experience in SaaS, market intelligence, or media/advertising industry
• Knowledge of creative marketing landscape and agency/brand dynamics
• Experience with outbound prospecting tools and techniques
• Understanding of consultative selling approaches
• Familiarity with the Cannes Lions Festival and creative excellence standards

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Annual leave: 15 days per year to start, plus 12 public holidays.
• 401(K): We match 50% of the first 6% of eligible employee contributions. 100% vested at 3 years.
• Medical care: The choice of 3 medical plans, including a High Deductible Health Plan (HDHP) with Health Savings Account (HSA). Prescription drug coverage included in all plans.
• Dental: Choose from two plans that suit you best.
• Employee Assistance Program: Access to a 24-hour, free, and confidential advice line for mental health, financial, and well-being support.
• Vision: Discounts on frames and contact lenses, with savings both in-network and out-of-network.
• Flexible spending accounts: Use pre-tax dollars up to $3,050 per year for unreimbursed medical, dental, and vision expenses, plus up to $5,000 for dependent care.
• Bonus: Access to commission, bonus, or profit-share schemes, depending on the role.
• Flexible working: Most roles require 1-2 days a week in the office. Flexible work arrangements are actively encouraged.
• Company-paid life insurance & AD&D: Life assurance and AD&D coverage up to 1x annual salary. Voluntary life insurance, AD&D, critical illness, and accident insurance can be purchased for yourself and dependents.
• Other paid leave: Additional time off for bereavement, jury service, and military leave.
• Parental leave: Birthing parents with 6+ months of service receive 12 weeks of paid leave. Non-birthing parents with 6+ months of service are eligible for 12 weeks of leave (6 weeks paid at 100% salary, 6 weeks unpaid).
• Disability coverage: Short-term and long-term disability coverage available.
• Recommend a friend: Introduce a friend or family member to Ascential and earn a cash reward.
• Commuter benefit: Use pre-tax dollars up to $315 per month for public transportation and vanpooling, or $315 per month for qualified parking expenses.
• Volunteer day: An extra day of annual leave each year to dedicate to a cause you're passionate about.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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