Position - Director of Sales, Growth Stage Consumer Brand

Location - NYC

Compensation - Base: $15,000 – $185,000 OTE: $200,000 – $260,000 Equity: Competitive equity package commensurate with experience + uncapped commission

Our client is a growth-stage electric vehicle brand building its commercial engine from the ground up. The Sales Director will own the entire customer journey — from first touchpoint through delivery and beyond — across both direct-to-consumer (DTC) and B2B channels. This is a foundational hire that will shape how the company scales its reach, builds its brand, and closes revenue. You will work cross-functionally with Marketing, Product, and Operations to ensure every client, dealer, and fleet operator receives a premium, frictionless experience.

RESPONSIBILITIES:

• Develop and execute go-to-market sales strategy across DTC and B2B channels
• Own revenue targets and build accurate forecasting models from first principles
• Create and refine the sales playbook — from lead qualification to close to delivery handoff
• Cultivate relationships with private clients; design a white-glove purchase and delivery experience
• Identify and close strategic B2B opportunities — corporate fleets, hospitality partners, and luxury rental/subscription services
• Hire, coach, and develop a high-performing sales team as the company scales
• Select and implement the sales technology stack and establish KPIs and reporting cadences

QUALIFICATIONS:

• 8+ years in sales with 3+ years in a leadership capacity; consistent quota attainment at 100%+
• Background in luxury or premium consumer categories — automotive, aviation, yachts, real estate, fine art, or high-end hospitality
• Proven builder: has created sales processes from scratch at a growth-stage company, not just inherited them
• Hands-on leader — comfortable taking calls, running demos, and closing deals alongside the team
• Strong cross-functional collaborator with Marketing, Product, and Operations
• Relationship-first approach — builds long-term trust-based client relationships, not transactional interactions
• Genuine passion for vehicles and the evolution of urban mobility
• Willing and able to travel 30–50% for client meetings, events, and team coaching

NICE TO HAVE:

• Experience with direct-to-consumer vehicle sales models (Tesla, Rivian, Lucid, Polestar)
• Existing network of high-net-worth or ultra-high-net-worth contacts or collectors
• Familiarity with EV technology and sustainability narratives
• Experience launching a new vehicle brand or product line

Noor Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Physical requirements may include standing, bending, reaching, and lifting up to 50 lbs occasionally, with or without reasonable accommodation.