Job Description
Major Duties and Responsibilities
1)Sales Department Associate
- Attain new and used sales quotas as agreed upon with the sales manager.
- Use floor time effectively to meet customer needs and solicit sales of all products.
- Present the features of all products to customers along with their benefits.
- Show each customer the advantages of products over competing brands.
- Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.
- Maintain profit margin objective for all motorcycle sales.
- Follow procedures to ensure timely and proper completion of all paperwork.
- Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.
- Maintain floor stock daily to ensure vehicles are clean and polished.
2)Customer Service
- Greet customers immediately in a courteous and friendly manner.
- Handle telephone transactions quickly and courteously.
- Ensure customers are properly qualified for needs, wants, and buying ability.
- Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
- Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.
- Conduct a road test and pre-delivery inspection prior to delivery to the customer.
- Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership.
- Contact customers to encourage additional sales and ensure customer satisfaction.
- Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right.”
- Attend training sessions to keep current with sales techniques and department issues.
- Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
Commitments
- Treat all employees and customers fairly, courteously, and with dignity.
- Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, and GM.
- Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.
- Be prompt and available for flexible scheduling.
- Be honest and fair in all business dealings.
- Meet or exceed sales quotas regularly.
- Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.
Physical Demands
- The noise level in the work environment is occasionally loud.
- Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.
- Spend the majority of the day on your feet.
Working Conditions
- Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
- Occasionally, exposed to exhaust fumes or other airborne particles.