Sales-Focused Project Manager – Business Development & Brand Marketing

Anetta Reszko MD PC

Sales-Focused Project Manager – Business Development & Brand Marketing

New York, NY
Full Time
Paid
  • Responsibilities

    Benefits:

    Bonus based on performance

    Employee discounts

    Health insurance

    Job Title: Sales-Focused Project Manager – Business Development & Brand Marketing

    Location: NYC Job Type: Full-Time Department: Brand Development, Sales & Marketing

    Overview:

    We’re looking for a driven and sales-focused Project Manager – Business Development & Brand Marketing to lead brand growth initiatives, expand market presence, and drive revenue through strategic storytelling, partnerships, and campaigns. This hybrid role combines sales strategy, brand development, and cross-functional project execution—perfect for someone passionate about building a dermatologist developed brand.

    Key Responsibilities:

    Sales & Business Development

    · Identify and pursue new business opportunities, retail partnerships, influencer collaborations, and distribution channels that align with the brand.

    · Build and maintain a high-conversion sales pipeline, from lead generation to deal closure.

    · Develop customized pitches, sales decks, and proposals for retail buyers, strategic partners, and wholesale clients.

    · Own and exceed revenue goals tied to product launches, campaigns, and brand expansions.

    · Foster long-term relationships with partners, stockists, and key accounts.

    Brand Strategy & Development

    · Execute brand-building strategies that position the company as a leader in its category.

    · Collaborate with creative and marketing teams to ensure cohesive messaging, voice, and visuals across all platforms.

    · Develop product positioning, brand messaging, and storytelling assets.

    · Manage brand partnerships, co-branded initiatives, and strategic collaborations.

    · Coordinate brand launches, experiential activations, and media-facing initiatives.

    Project & Campaign Management

    · Plan and lead cross-functional projects that support brand growth, product expansion, or market entry.

    · Manage timelines, tasks, and deliverables across teams (creative, digital, operations, sales).

    · Track performance KPIs and campaign ROI, adjusting strategies based on data and feedback.

    · Ensure brand consistency across all touchpoints and campaigns.

    Marketing Execution

    · Oversee the execution of email marketing, social campaigns, digital advertising, and influencer activations.

    · Align marketing initiatives with sales goals and brand positioning.

    · Work with designers, copywriters, and external vendors to develop creative materials.

    · Analyze marketing performance using tools like Google Analytics, Meta Ads Manager etc.

    Other Administrative Responsibilities:

    Perform various administrative tasks and provide support as needed to ensure smooth office operations

    Assist with special projects, reports, or presentations as directed

    Support cross-functional teams with general office tasks or coordination needs

    Perform additional tasks as requested by medical or office management to support patient care and office workflow

    Key Performance Indicators (KPIs):

    · Brand awareness and reach (impressions, engagement, follower growth)

    · Sales and revenue tied to campaigns, launches, and partnerships

    · New business opportunities secured (B2B, retail, collaborations)

    · ROI of brand marketing initiatives

    · Influencer and media engagement

    · Retail sell-through and reorder rate

    Qualifications:

    · Bachelor’s degree in Marketing, Communications, Business, or related field.

    · 3–5+ years of experience in brand marketing, sales, or business development—preferably in beauty, fashion or lifestyle

    · Strong understanding of branding principles, visual identity, and storytelling.

    · Proven ability to meet revenue goals and manage brand growth projects.

    · Experience working with marketing tools and platforms (e.g., Meta Ads, Shopify).

    · Excellent project management and communication skills.

    Preferred Skills:

    · Strategic thinker with creative flair and business acumen

    · Strong negotiation and partnership-building skills

    · Highly organized, with the ability to manage multiple launches and deadlines

    · Analytical and data-driven decision-maker

    · Passion for branding, consumer behavior, and trends

    Compensation & Benefits:

    Competitive base salary + performance bonuses

    Product discounts and brand perks

    Health insurance

    Flexible schedule and remote work options

    Career advancement opportunities in a fast-growing brand

    Flexible work from home options available.