Job Description

• Partner with the VP, peers, brokers, and distributor network to develop, implement, and drive our sales strategy targeting the Asian Ethnic food channel, including retailers, wholesalers, e-commerce and restaurants.

• Achieve budgeted revenues and team sales goals, maximizing profitability. Participate in the preparation of the annual departmental operating budget, marketing plan, business plan.

• Manage day-to-day sales activities, developing new accounts, maintaining existing accounts, and implementing sales strategies outlined by the VP of Sales and Marketing and CEO.

• Develop and execute distribution targets and promotion plans that follow company guidelines, managing customer sales forecasts, distribution targets, profitability, and trade spend targets.

• Build strong and credible relationships with existing customers and channels through customer meetings, site visits, etc., to meet sales projections set by the Company.

• Assist the VP of Sales and Marketing and CEO in producing monthly reports and sales forecasts to analyze current/potential market and sales trends. Coordinate activities to increase revenue and market share, monitoring performance to ensure actual sales meet or exceed established revenue plans.

• Facilitate cross-department collaborations with R&D, Production, Quality, and other relevant departments to drive product development and enhance product quality based on customer and consumer feedback.

• Update R&D team on a variety of food trends to create new SKUs and improve existing recipes.

• Being a key member of weekly/monthly sensory tasting to provide instant feedback on product quality.

• Participate in nation-wide food shows to approach business opportunities with prospects.

• Assist VP of Sales and Marketing to implement new sales initiatives.

• Oversee hiring, training, coaching, and disciplinary actions of department staff and/or contract staff.

Qualifications

• Bachelor's degree required

• Bilingual in Mandarin required

• Minimum 5-7 years experience with proven track record of leadership in a sales organization/business unit in the food industry

• Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. Prior experience with Asian Ethnic retailers and wholesaler preferred

• Self-driven and proactive with excellent presentation, written, and verbal communication skills.

• Ability to create and deliver presentations to clients regularly, close accounts, and manage an annual sales budget of at least $20 million.

• Excellent presentation, written and verbal communication skills

• Ability to organize and prioritize in a fast paced environment

• Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed

• Valid driver's license and clean driving record

• Proficient in Google Apps, MS Office Suite, etc.

Additional Information

All your information will be kept confidential according to EEO guidelines. Total Compensation is base pay + 30% discretionary bonus.