Benefits:
Competitive salary
Paid time off
Role Overview
The Sales Manager is responsible for leading, coaching, and scaling the sales team while driving profitable revenue growth. This role sits at the intersection of sales, procurement, and operations and is accountable for pricing discipline, customer retention, and execution consistency.
The Sales Manager ensures sales efforts align with inventory availability, market conditions, margin targets, and company strategy.
Key Responsibilities
Sales Leadership & Team Management
Lead, coach, and manage sales representatives and sales support staff
Set clear sales goals, expectations, and accountability metrics
Conduct regular one-on-ones, pipeline reviews, and performance evaluations
Recruit, onboard, and train new sales team members
Enforce sales processes, pricing discipline, and communication standards
Revenue Growth & Account Management
Grow revenue across existing accounts through volume expansion, product mix, and frequency
Develop and execute strategies for acquiring new wholesale customers
Maintain strong relationships with key accounts and decision-makers
Support sales team on high-level negotiations and major opportunities
Monitor customer concentration and mitigate revenue risk
Pricing, Margin & Market Strategy
Partner with buying and procurement to align pricing with market conditions
Ensure margin targets are met while remaining competitive
Approve exceptions, special pricing, and contract deals
Monitor market trends, seasonality, and competitive dynamics
Educate sales team on market movements and product positioning
Cross-Functional Coordination
Work closely with operations, logistics, and QC to ensure service reliability
Resolve escalated customer issues related to pricing, quality, or service failures
Ensure accurate forecasting to support purchasing and inventory planning
Align sales commitments with operational capacity
Reporting & Performance Management
Track KPIs such as revenue growth, gross margin, customer retention, and salesperson performance
Analyze sales data and prepare weekly/monthly performance reports
Identify underperforming accounts or reps and implement corrective action plans
Support budgeting, forecasting, and strategic planning initiatives
Required Qualifications
5+ years of experience in wholesale produce sales or food distribution
Proven experience managing and developing sales teams
Strong understanding of produce markets, pricing, and seasonality
Demonstrated ability to drive revenue while protecting margins
Excellent leadership, communication, and negotiation skills
High level of accountability and execution focus
Preferred Qualifications
Experience in multi-location operations
Bilingual (English/Spanish) strongly preferred
Experience working with ERP and CRM systems
Background in import produce or high-volume distribution
Core Competencies
Sales leadership and coaching
Strategic thinking and execution
Pricing and margin discipline
Cross-functional collaboration
Data-driven decision making
Performance Metrics (Examples)
Revenue growth (total and same-customer)
Gross margin performance
Customer retention and churn
Sales rep productivity and quota attainment
Forecast accuracy
Compensation Structure (Typical)
Competitive base salary
Performance-based bonus tied to revenue growth, margin, and team performance
Long-term growth incentives for sustained performance
Growth & Impact
This role plays a critical part in scaling Peakopia Produce. High performance in this position directly influences profitability, market positioning, and long-term company value.