Job Description

1. Channel & Account Strategy Development

* Lead sales strategy and execution for key ethnic retail chains (e.g., Asian supermarkets) across the U.S.

* Develop tailored business plans by account and region to drive distribution, velocity, and brand visibility

* Identify white space opportunities within the ethnic channel and create market-entry plans

2. Account Management & Sales Execution

* Own and manage direct relationships with national and regional buyers, category managers, and distributors

* Lead product presentations, promotional planning, and annual negotiation processes

* Ensure strong in-store presence through merchandising programs, pricing execution, and shelf compliance

3. **Distributor Coordination & Key Accounts **

* Build and manage relationships with ethnic distributors and store accounts; align on sales targets, promotional calendars, and account coverage

* Conduct regular performance reviews, issue resolution, and provide ongoing training and product updates to field teams

4. Retail Execution & Field Support

* Drive and monitor in-store execution, including new item launches, price changes, and seasonal displays

* Support in-person visits to top stores/markets to build relationships and identify field-level opportunities or risks

* Lead execution of retail marketing programs including demos, roadshows, and co-branded campaigns

5. Sales Planning & Forecasting

* Maintain accurate sales forecasts and collaborate with supply chain and operations to ensure product availability

* Analyze sell-in/sell-through data, identify trends, and adjust plans to meet targets

* Provide regular reporting on account performance, promotional ROI, and competitive insights

6. Cross-Functional Collaboration

* Partner with internal teams including marketing, demand planning, finance, and R&D to align on product development, packaging, and pricing for ethnic consumers

* Serve as the voice of the ethnic retail customer in internal planning and brand strategy discussions

7. Market Intelligence & Competitive Analysis

* Monitor competitive activity, pricing, and merchandising trends in the ethnic channel

* Provide insights and recommendations to senior leadership to inform channel-specific strategies

Qualifications

• Bachelor's degree required

• Bilingual in Mandarin required

• Minimum 5-7 years experience with proven track record of leadership in a sales organization/business unit in the food industry

• Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. Prior experience with Asian Ethnic retailers and wholesaler preferred

• Self-driven and proactive with excellent presentation, written, and verbal communication skills.

• Ability to create and deliver presentations to clients regularly, close accounts, and manage an annual sales budget of at least $20 million.

• Excellent presentation, written and verbal communication skills

• Ability to organize and prioritize in a fast paced environment

• Ability and willingness to travel throughout assigned sales territory domestically as needed

• Valid driver's license and clean driving record

• Proficient in Google Apps, MS Office Suite, etc.

Additional Information

All your information will be kept confidential according to EEO guidelines. Total Compensation is base pay + 30% discretionary bonus.