Role Summary
The Sales Manager will professionalize, systematize, and scale the sales department,
shifting the team from brand-driven wins to a disciplined, data-driven engine through
process creation, coaching, and accountability.
Key Performance Objectives First 30 Days
- Build trust with reps and ownership; establish daily/weekly operating cadence and CRM usage standards.
- Streamline the sales funnel and publish simple stage definitions and SLAFirst 60 Days
- Launch a structured training plan (consultative selling, closing, follow-up) and run weekly pipeline + training meetings.
- Tighten lead assignment and follow-up discipline; implement simple dashboards for activity and conversion by rep.
First 90 Days
- Document and enforce a repeatable sales process from intake to close; hold weekly forecast reviews; begin builder/contractor relationship development.
First 12 Months (365 Days)
- Lift team close rate from 25–30% to 35–40%; improve net sales per lead and gross profit per job; maintain pipeline hygiene.
- Build the foundation to double revenue in three years and keep the company on track toward the $20M target.
Key Responsibilities
Strategic Leadership
- Create, document, and enforce the sales process; set quarterly goals; install weekly operating rhythms.
- Partner with leadership on forecasting, goal setting, and revenue planning.
Sales Operations & Pipeline
- Run daily/weekly pipeline reviews; manage conversion metrics and dashboards; enforce 14-day follow-up rules and reassignments as needed.
- Integrate CRM best practices (currently “Go High Level”) and ensure accurate activity tracking and forecasting.
Team Leadership & Coaching
- Lead, coach, and develop five sales reps; establish individual scorecards and weekly training meetings.
Go-to-Market & Partnerships
- Create and maintain relationships with contractors, builders, and local partners to drive new business.
Cross-Functional Execution
- Coordinate with marketing and operations to align lead flow, customer experience, and production schedules; ensure delivery matches sales promises.
Must-Have Qualifications
- 8-12 years of experience in sales with 3-5 years leading teams; proven builder of process and people development.
- Background in the service industry preferred (i.e. roofing/solar/HVAC/home improvement) or adjacent field-based, B2C sales with operational complexity.
- Data-driven operator with CRM fluency; strong communicator/coach; high integrity and grit; thrives in entrepreneurial settings.
- Nice-to-haves: metal roofing or fabrication exposure, EOS familiarity, bilingual (English/Spanish).
Why This Opportunity
- Build from the ground up: True ownership to design the sales strategy and shape the department, not just maintain it.
- Premium product, real differentiation: In-house metal fabrication and best-inmarket reputation.
- Earning potential: $80K-$100K base salary (total earnings between $250K-$300K); generous time off; company vehicle; 401K retirement plan.
- Clear growth line-of-sight: The company is on a goal to double its revenue to $20M over three years, with the Sales Manager paving the pathway to get there.