Job Description
The Sales Representative – Foodservice will be responsible for driving sales and providing support for our Foodservice business in the Mid-Atlantic through Northeast. Responsibilities include nurturing existing business relationships with current customers and distribution partners, as well as identifying and penetrating accounts in the Foodservice Segment within our distribution network. This position will also be accountable for new product placements and managing promotional activities. Support Manager’s day-to-day sales activities and grow overall business in assigned marketing area. Facilitate sales support objectives including ride –with’s, Distribution Shows, end-user new item and product assortment review. Supports Manager in achieving day to day tasks to manage and develop current business for growth.
Essential Functions
- Maximize existing business with current customers as well as develop new accounts focused on the 3 segments of FS. Introduce customers to new products and marketing campaigns. Present plans to manager on initiatives to grow sales – i.e., ads, spiffs, demos, OI’s, Bill Backs. Conduct ongoing business planning reviews
- Responsible for securing quarterly Distributor sales reports
- Work closely with key distributors to maximize their distribution capabilities as well as manage the overall cost of doing business with these key partners
- Work directly with Distributor reps and Broker network when applicable and provide trainings and customer ride withs
- Regularly present new items to customer base. Manage overall sample spend by territory
- Work with manager for approval to develop and personalize sell sheets specific to Distributors in your region
- Maintain expert level of product knowledge
- Participation in regional and national food shows including coordination of deadlines and requirements with food show coordinator
- Assist in meeting sales quota’s quarterly and annually, and suggest budget needs to meet those goals
Sales Activities
- Introduce customers to products and culinary ideas
- Support sales growth initiatives and programs
- Partner with customers to develop business opportunities
- Serve as primary contact for Foodservice customers
- Communicate with NY office team on customer needs and deadlines
Product Liaison
- Research competitive products
- Learn FOODMatch product mix and how to articulate their uses within a commercial kitchen
National and Regional Food Shows
- Participate in National and Regional shows
- Coordinate food show samples and POS needs
- Support the set up and execution of shows as needed
Foodservice Channel Segments
- Street Sales (traditional local independent restaurants, caterers, hotels, educational institutions)
- Multi-Unit Chains, “MUC’s” (consists of Regional and National chains based on the HQ location or prior relationships)
- Ingredients / Manufacturing (to include all accounts that might use FM products in further recipes / kits)