Position Summary

The Sales Liaison will play a crucial role in promoting our home care services, establishing relationships with referral sources, and driving sales growth. This role requires strong interpersonal skills, a strategic approach to sales, and a commitment to providing exceptional customer service to clients and partners.

Essential Duties and Responsibilities

• Identify and pursue new business opportunities through prospecting, networking, and relationship building with referral sources such as hospitals, nursing homes, physicians, and community organizations.
• Develop and execute strategies to achieve sales targets and expand market presence in the home care industry.
• Build and maintain positive relationships with existing and potential clients, caregivers, and healthcare professionals.
• Conduct regular visits and presentations to referral sources to promote agency services and secure new business partnerships.
• Collaborate with the marketing team to develop sales materials, presentations, and promotional campaigns.
• Participate in marketing events, trade shows, and community outreach programs to increase brand awareness and generate leads.
• Track and analyze sales data, market trends, and competitor activities to identify opportunities for growth.
• Educate potential clients and referral sources about the benefits and value of our home care services.
• Conduct needs assessments and propose customized solutions to meet the unique needs of clients and their families.
• Work closely with internal departments, including operations and clinical teams, to ensure seamless service delivery and client satisfaction.
• Provide regular updates, reports, and forecasts on sales activities, pipeline development, and performance metrics to management.
• Ensure compliance with regulatory requirements and company policies in all sales and marketing activities.
• Maintain accurate records of sales interactions, contracts, and customer information in CRM systems.

Knowledge, Skills and Abilities

• Strong sales and negotiation skills with a consultative selling approach.
• Excellent communication and presentation skills, with the ability to articulate complex information clearly and persuasively.
• Strategic thinker with the ability to analyze market trends and develop effective sales strategies.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.