Sales and Marketing Executive Roasted Coffee Division

ETHIO BLACK LION LLC

Sales and Marketing Executive Roasted Coffee Division

Sterling, VA
Full Time
Paid
  • Responsibilities

    Benefits:

    Flexible schedule

    Employee discounts

    Paid time off

    About Us: Black Lion Cafe is a fast-growing, Ethiopian-inspired specialty coffee brand with multiple locations in Maryland and a newly launched roasting facility. We take pride in our premium roasted coffee and are expanding wholesale distribution locally and nationally.

    Position Summary: We are seeking an experienced and results-driven Sales & Marketing Executive to lead the growth of our roasted coffee division. The ideal candidate will have a proven track record in B2B sales as well as strong skills in online and social media marketing, particularly in the food and beverage or hospitality sectors.

    Key Responsibilities:

    Develop and execute a B2B sales strategy targeting cafés, restaurants, grocery stores, offices, and retail outlets

    Build and maintain long-term relationships with clients and wholesale partners

    Create and manage digital marketing campaigns across platforms (Instagram, TikTok, Facebook, Google, etc.)

    Oversee online sales and help grow e-commerce traffic and conversions

    Manage Black Lion Cafe’s online presence and brand voice through content creation and engagement

    Attend industry events, expos, and networking opportunities to promote the brand

    Collaborate with internal teams (roasting, retail, branding) for consistent messaging and fulfillment

    Provide regular sales reports, market feedback, and performance insights

    Qualifications:

    Minimum 3 years of experience in sales and marketing (coffee or food/beverage industry strongly preferred)

    Proven success in managing social media marketing and online advertising

    Experience with tools like Meta Ads Manager, Google Ads, Mailchimp, Canva, Shopify, etc.

    Strong communication, presentation, and negotiation skills

    Self-motivated, organized, and able to work independently

    Familiarity with CRM systems and digital analytics

    Reliable transportation and willingness to travel locally as needed

    Compensation: Base salary (commensurate with experience) plus competitive commission and performance-based bonuses.

    How to Apply: Please send your resume and a short cover letter to abdu@blacklioncafe.com with the subject line: Sales Executive Application – Black Lion Cafe