Sales and Marketing Manager

Uptown Alley_Uphoff Ventures LLC

Sales and Marketing Manager

Midlothian, VA
Full Time
Paid
  • Responsibilities

    Benefits:

    Fun and Exciting Work Environment

    Culture & Community - engaging team events, monthly team recognition

    401k, Roth IRA

    Financial Security - competitive salary, incentive bonus structure

    Generous Paid Time Off Policies

    Work-Life Balance - Flexible working schedule

    Paid Parental Leave

    Health & Wellbeing - company sponsored health and vision insurance

    Professional Development

    Key Responsibilities

    Lead sales strategies that drive group bookings, private events, and corporate partnerships to achieve monthly and annual revenue targets

    Manage the end-to-end sales process: prospecting, client communication, proposals, event consultations, and post-event follow-up

    Build and maintain strong relationships with clients, vendors, and community organizations

    Oversee Uptown Alley’s digital presence — including social media channels (Facebook, Instagram, TikTok, LinkedIn), website updates, and online event listings

    Oversee digital marketing campaigns using Meta Ads Manager, Google Ads, and email marketing tools

    Create engaging visual content and promotional materials in Canva aligned with brand identity

    Monitor campaign performance analytics and adjust strategies to optimize reach, engagement, and conversions

    Collaborate with marketing and operations teams to ensure cohesive messaging across all channels

    Participate in community outreach, sponsorships, and partnerships that drive awareness and guest traffic

    Qualifications

    Proven experience in Sales, Marketing, or Business Development, preferably in the hospitality, entertainment, or events industry

    Strong digital marketing expertise, including social media management, paid advertising (Meta/Google), email campaigns, and website CMS platforms

    Experience in Canva and familiarity with Adobe Creative Suite a plus

    Excellent written, verbal, and visual communication skills

    Demonstrated ability to meet or exceed sales goals and manage client relationships

    Strong organizational and multitasking abilities in a fast-paced environment

    Leadership and team collaboration skills to effectively coordinate with cross-functional teams

    Experience with CRM systems and standard office software (MS Office, Google Workspace)

    Flexibility to work evenings, weekends, and holidays as required by business needs

    Associate’s or Bachelor’s degree in Marketing, Business, Hospitality Management, or related field preferred

    Education & Qualifications:

    Highschool or GED equivalent.

    Must be 21 years old.

    Must be able to work up tp fifty hours per week.

    Able to lift up to 50 lbs, Able to stand for long periods of time.

    Desirable - AA or BA in business management or relevant discipline.

    Experience:

    Minimum 1-2 years experience with an FEC or restaurant in a managerial or leadership position.

    Experience in a high-volume environment.

    Desirable - Previous experience at an FEC or restaurant

    Skills & Competencies:

    Excellent verbal and written communication skills

    Time management skills

    Leadership skills

    Meticulous attention to detail

    Desirable - Basic understanding of financial analysis and budget management. Familiarity with the latest entertainment trends and technology.

    Technological Proficiency

    Basic working knowledge of our Customer Relationship Management (CRM) Software

    Working knowledge of our Reservation and booking software.

    Working knowledge of our Point-of-Sale (POS) System

    Intermediate skills with Microsoft office, and Windows based PCs

    Intermediate payroll and HRIS platform understanding

    Desirable - Social media proficiency

    Personal Qualities:

    Self motivated, strong teamwork ethic and attitude, passion for their work, maintains professional demeanor.

    Languages:

    English

    Desirable - Spanish

    Department: Sales Location: On-Site Travel Required: Occasionally Type: Full-Time Working Pattern: Monday-Friday, Weekends, Nights, Holidays Reports To: Corporate Director of Sales and Marketing & General Manager Collaborates With: Operations, Sales and Marketing, Payroll, Administrative Support Teams Supports & Engages With: Manager Assistants, FOH, BOH, Guests