We are seeking a Senior B2B Growth Marketing Manager to develop and execute strategic global marketing campaigns that drive growth, pipeline acceleration, and revenue generation. You will be responsible for collaborating with cross-functional teams to develop and implement integrated campaigns aligned with sales plays and use cases.
Key Responsibilities:
- Develop and own the global campaign strategy, ensuring campaign performance meets targets.
- Collaborate with key stakeholders to create and execute integrated go-to-market campaigns that align with revenue growth objectives.
- Partner with cross-functional teams, including product marketing, sales, marketing operations, marketing communications, content, and digital teams, to understand target markets, personas, available resources, and relevant program tactics for multi-touch demand creation.
- Manage end-to-end coordination and execution of demand generation campaigns, including strategy, planning, promotion, optimization, and reporting.
- Create comprehensive integrated marketing plans, including field, digital, social, content, analyst relations, etc.
- Obtain consensus to execute programs globally or locally, leading the execution of global programs or providing best practice advisory services to marketers executing regional programs for aligned campaigns.
- Enhance go-to-market programs by applying industry best practices and insights from ongoing program analysis; drive innovative demand creation approaches and continuous improvement by applying insights from past program performance and new techniques for advanced demand creation.
- Monitor and report on campaign leads' conversion to sales opportunities globally.
- Collaborate with management to ensure alignment between marketing objectives and sales goals, contributing at least 30% of the sales pipeline through strategic marketing plans.
- Collaborate cross-functionally to ensure demand creation stakeholder requests are considered and implemented, enabling ongoing business process adoption and improvement.
Required Skills
- Proven track record in developing and managing multiple large-scale B2B demand generation campaigns
- In-depth knowledge of various promotional vehicles, services, and vendors
- Ability to define target market segmentation and develop audience personas
- Exceptional organizational skills and the ability to manage multiple projects simultaneously
- Strong leadership skills and the ability to lead by influence in a fast-paced environment
- Excellent interpersonal skills with the ability to work effectively with local and globally based project team members
- Ability to align with field marketing and sales globally to drive growth and achieve the goals and objectives of each region
- Proficient in creating, socializing, and tracking program plans using PowerPoint and Excel, along with collaboration and reporting tools
- Ability to develop strategic plans and deliver compelling presentations to share program strategy, plans, and performance dashboards with leaders
- Expertise in budget and vendor management to optimize campaign performance and maximize ROI
Required Experience
- Bachelor's degree in business or marketing-related field. Master's degree is a plus.
- 7+ years of experience in B2B growth marketing, including lead generation, account-based marketing, and pipeline acceleration.
- Experience in developing and managing multi-channel campaigns, including email, social, digital, and events.
- Experience with marketing automation platforms (e.g., Eloqua, Marketo), sales force automation systems (e.g., CRM, SFDC), and business intelligence tools.
- Experience in software or technology industry is required.
- Strong understanding of the sales cycle and buyer's journey, including education, solution, and selection phases.
- Creative and/or agency experience is a plus.
Kofax, Inc. is an Equal Opportunity Employer M/F/Disability/Vets
While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.
The base salary range for this role, across the US, is $75,506 - $141,537. Your actual base pay within this range will be determined by your work location as well as skills, qualifications, experience, and relevant education/training. The range provided reflects only the base salary for the role and does not include benefits.