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Marketing Coordinator

Santa Barbara Zoo

Marketing Coordinator

Santa Barbara, CA
Full Time
Paid
  • Responsibilities

    Join our fun, educational, and professional Zoo team in our efforts to save the natural world and wildlife!

    The Santa Barbara Zoo is seeking a Marketing Coordinator with a positive outlook and prior experience with content creation for Social Media, video, photography and graphics production.

    The qualified applicant must have at least 1 year experience in Marketing/Communication.

    This is a Non-Exempt, Regular, Full Time position.Compensation: $17.00/hour and up, DOE

    JOB DESCRIPTION

    SUMMARY:

    In collaboration with the Marketing Department, this position assists in general marketing duties and programs. The Marketing Coordinator is responsible for working on a wide variety of projects, promotions, and partnerships to advance the visibility of the Santa Barbara Zoo. Examples include: social media monitoring and content creation, video and photography for documentation, graphics production, support in special events and annual events, assistance with press release dissemination, photo and video library management, and communications with current and potential community partners.

    ESSENTIAL DUITES include the following:Marketing Projects:

    Assists with all aspects of the Santa Barbara Zoo’s Marketing programs (including social media, online promotions, graphics, etc.).

    Handles various administrative projects, including correspondence with community partners, etc., ensuring all communications reflect the Zoo brand accurately.

    Assists with planning, executing, and monitoring paid advertising campaigns across digital and traditional media.

    Interfaces with internal departments and customers or vendors as needed, building collaborative relationships with all involved.

    Helps manage project management timelines and processes within the Marketing department.

    Digital Communications:

    Assists with the Zoo’s social media (e.g., Facebook, Twitter, etc.) including monitoring pages, creating content, and tracking analytics.

    Assists with graphics projects as needed, including creating signs, placing orders, etc.

    Assists in maintaining Zoo website.

    Assists with press release dissemination and additional press communications as needed.

    Updates community online calendars with Zoo events.

    Replies to community questions and feedback on social media, review websites, etc.

    Video and Photography:

    Assists with photography/videography of staff, animals, events, and facilities as needed for various projects and documentation purposes.

    Assists with creating and producing video marketing materials as needed.

    Updates and monitors Zoo’s proprietary photo and video library.

    Events:

    Participates in special events and annual events as needed.

    Assists with media tours, behind-the-scenes tours, and PR events.

    Assists with community event appearances off-grounds.

    Helps supervise outside film and television productions within the Zoo as needed.

    Other:

    Assists with Zoo’s general marketing efforts with any other duties as required.

    Adheres to the Zoo’s policies and procedures as outlined in the Employee Policy Manual.

    Applies and exemplifies “green” (sustainable) practices whenever possible.

    Greets every guest with a smile or a friendly “hello.”

    Thanks guests for supporting/visiting the Zoo.

    Answers phone calls promptly and professionally.

    Ensures the Zoo’s presentation standards for cleanliness and maintenance are met by keeping work areas clean, picking up trash, reporting unsafe or unsightly conditions.

    Associates with guests to share information, identify their needs, and make their experience a more personal one, providing a high level of customer service and satisfaction.

    Responds to all guest inquiries, complaints, and comments according to Zoo guest relations procedures.

    Maintains a clean neat appearance and adheres to the Zoo’s uniform dress code.

    Takes responsibility to stay informed about happenings at the Zoo, such as reading employee communications and attending meetings.

    Reflects the qualities outlined in the Guest Relations Statement, the Employee Pledge, and our Core Values.

    Other duties as required.

    POSITION CRITERIA:

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and environmental characteristics described below are representative of the knowledge, skill, ability, and working and physical elements required of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Education and Experience:

    1 year experience in marketing or communications preferred, including internships.

    Coursework in marketing, communications, or business a plus.

    Must be at least 18 years of age.

    Knowledge, Skills, Abilities:

    Strong organizational and time management skills.

    Sound understanding of marketing principles.

    Strong attention to detail.

    Working knowledge of social media tools, including Facebook, Twitter, Instagram, and TikTok.

    Experience working with Adobe Creative Cloud software a plus.

    Familiarity working with PC and Mac platforms.

    Leadership skills.

    Effective oral and written communication skills.

    Ability to follow oral and written direction.

    Ability to work collaboratively and efficiently as a team member in shared work space environment.

    Ability to interact effectively, courteously and respectfully with supervisors, fellow employees, volunteers, and guests.

    Ability to manage multiple projects simultaneously, meet deadlines and operate under time pressure, with various interruptions.

    Ability to effectively work in busy, shared office environment.

    Ability to handle large, multifaceted events with composure and professionalism.

    Ability to exercise safe work habits.

    Awareness of, sensitivity to, and empathy with animals.

    License, Certification, or Preferred Qualifications:

    Valid CA Driver’s license with good driving record is desirable.

    Successful completion of a Department of Justice background check.

    Physical Demands & Work Environment:

    Requires the ability to access all areas of the facility.

    Must be able to climb stairs, manipulate computer tools for extended period of time, stand/walk for up to two continuous hours.

    Involves walking out-of-doors in all weather conditions.

    Supportive and open employment culture.

    Ability to occasionally lift and carry objects weighing up to 50 lb.

    Requires flexible schedule, including some weekends, holidays, and evenings.

    Tools Used:

    Personal computer and software

    Two-way radio

    Photo and video equipment

    Standard office equipment: telephone, copier, printer, facsimile machine, scanner, calculator

    Electric cart

    This job description is representative of the expectations of the position described. Additional duties, reporting relationships, and/or position criteria may be assigned as deemed necessary by the President/CEO or authorized representative. No changes to this job description shall be made without written permission by the President/CEO or authorized representative.

    The Zoo reserves the right to revise this job description at any time. The job description does not constitute a contract for employment and does not guarantee employment for any specified period of time. The job description does not in any way alter the at-will employment relationship.